LED companies set off a double main industry + transformation wave

In recent years, the domestic LED industry, the influx of capital from the dazzling star of the blue ocean, suddenly become overcapacity, Starving people fill the land. situation. In the case of LED main industry is not strong, many companies began to transition, to enter the cultural and educational industries, the acquisition of the football team, etc.. In February 22nd, trying to build "double main industry" KingSun announced the change of name for the securities, KingSun shares.

On the other hand, the daily economic news reporter learned that personalized custom lighting has become the direction of LED companies to explore. In the case of NVC, February 23rd, NVC announced cooperation with Jingdong, the establishment of "the East" pan Home Furnishing custom brand. Prior to this, OPPLE lighting has also launched a custom lighting service.

Custom lighting as an entry point to break the inherent mode of the industry, or a new direction of development. Wu Yulin, President of Foshan Lighting Association said that with the continuous improvement of people's requirements for lighting, optical customization technology will usher in a huge market space for development in the next few years into millions of households.

LED company changed its name

22 February KingSun securities announced the name change to "Qinshang shares", declared its determination to create "two main".

KingSun shares announced that, in view of the major asset restructuring of the acquisition of Guangzhou Longwen Education Company Limited 100% equity has been completed, the company's main business development strategy, major changes, realize the double main industry layout of semiconductor lighting industry and education industry. In order to meet the development needs of the company, the company securities referred to by the "Chinese KingSun" changed to "Qinshang shares", also referred to as English by "KINGSUN OPTO" changed to "KINGSUN SHARE".

In fact, KingSun shares are not the capital market first announced cross-border restructuring and change the name of the securities company LED. According to incomplete statistics found that, with the LED industry into a disorderly competition in the previous stage, KingSun shares, at least 5 LED enterprises to adjust and change the name of the securities industry LED.

Last July 19th, the honglitronic announcement said, in the LED industry bigger and stronger under the premise, actively layout vehicle networking industry, has laid a foundation for the company to create "LED + car networking" double main industry, changed the securities referred to as "hung lee newell".

Last March 1st, the announcement said at the time of the rectangular lighting company in Shenzhen City, a semiconductor lighting Limited by Share Ltd as the core, combined with the company's three subsidiaries jointly set up enterprise groups, for the future development planning and business development to adapt to the demand of the company, the securities referred to by the rectangular lighting "changed to" group ".

In addition to the above enterprises, the reporter noted that in recent years, Maida, Lehman shares and Tongfang digital Yohyo had business and renamed the adjustment history.

Explore custom lighting

The capital market, behind LED companies are restructuring, LED industry is different.

It is understood that just a few years time, LED industry has become a red sea from blue ocean, from all walks of life into the capital, has become a transformation of lighting companies.

One reason, in addition to access low porch, industry copy of vogue, product homogeneity serious, leading enterprises are keen on playing the price war, coupled with the market is becoming saturated, demand that overcapacity. According to statistics, only in 2015, there will be more than 20%, about 5000 LED related companies to withdraw from the market.

In the future, people will be more and more high quality and functional characteristics of the product, low price, low quality products difficult to form a unique customer, not to mention the continued considerable profit. "Wu Yulin said.

On the other hand, in addition to the transformation or to create a dual main industry, there are LED companies are still adhering to the lighting industry, personalized lighting has become a new direction for these companies to try to explore.

In the case of NVC, February 23rd, NVC announced cooperation with Jingdong, the establishment of "the East" pan Home Furnishing custom brand. Prior to this, OPPLE lighting has also launched a custom lighting service.

According to the NVC group president Zhang Peng, "the East" will be combined with global excellent designer resources, through interactive online users and designers, and with the Jingdong of cloud data mining, provide the design scheme of user needs, is a kind of interaction, the user needs the transaction, a new mode of delivery.

OPPLE lighting has also said that with the development of lifestyle and the concept of people's consumption is from lighting lighting products to buy pure to the overall light environment transition solution, the performance style focus on product at the same time, pay more attention to the lighting effects, custom application environment.

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