LED competition confusion market opportunities for enterprises to increase market action

LED industry rapid development, the competition in the process of development is also highly intense, chaos phenomenon. LED semiconductor lighting industry is a model of low energy consumption and low emission, its energy consumption is only 1/10 of incandescent lamp, energy saving lamp 1/3, and the theoretical luminous efficiency and life is far more than incandescent and fluorescent lamps. Therefore, access to a wide range of market sought after is inevitable.

Because of such advantages and market opportunities is significant, GE wave group, and many other domestic and foreign companies have also increased in the LED lighting market action.

Consensus in the market at the same time, excessive investment has been initially apparent in the whole industry, has formed a small factory with the situation. Enterprises are a large pool of money to invest in research and development, trying to seize the commanding heights of technology nodes.

In view of these problems lighting industry marketing expert Zhang Huming, is a great risk. He believes that the LED lighting industry status China, very similar to the four or five years ago, the mobile phone market: LED lighting industry access threshold is too high, only to have abundant capital and technology enterprises to enter into this field; LED lighting terminal product price is too expensive, leading to the market to the explosive growth of the industry chain; too long, leading to long product development cycle; each link of leading technology companies involved in the industry chain; the division of labor is not clear, the scale of manufacturing is not formed.

Because is different from the traditional lamp specifications have been standardized, can reduce the manufacturing cost of LED lighting features, a high degree of customization, resulting in low capacity utilization. Because the price of the product is more expensive than the traditional sodium lamp, the one-time investment is larger, which makes the local government dare not venture, which leads to the popularization and application of LED lighting products in china. At the same time, China's LED lighting industry scattered resources, there is no scale, resulting in the company can only import a high price of foreign chips, bargaining power is low, so that high cost. "The industry's lack of core patents, especially the thermal balance of the key light, high-power LED lamp, fluorescent powder and other patent lasting efficient, has been Europe America and Japan monopoly, suppresses the development of industry in china. "

In addition due to the emerging markets, in addition to chip manufacturers, LED lighting market is mainly composed of two types of enterprises, one is from the beginning to the final part of the chip package, all the links all in their own hands, so that enterprises to invest tens of millions of yuan cost; another business is to buy packaged the development and application of light source products, and their power to solve the problem of circuit cooling, driving, such enterprises are often faced with technical problems, once the technology is backward, it will lose the market share or even a loss, will eventually form a vicious spiral.

If these problems are not solved, the development will have been hindered by LED lighting products.

Therefore, Zhang Huming suggested to encourage local governments to vigorously promote the LED lamp application and policy support, pioneered the use of municipal engineering and public institutions, such as government buildings, hospitals, schools, city roads, tunnels and so on, can not only bring direct orders for the enterprise, but also indirectly play a role in public demonstration good.

Update at the same time, detection method and equipment, detection standard unified industry. At present, the domestic manufacturers can do a lot of so-called LED lights, technical level is uneven, resulting in confusion in the industry, greatly affecting the quality and credibility of the LED lamp, weakened the confidence of users. The empirical results show that the source of these problems mainly comes from the chip and its packaging technology. Therefore, it is recommended that high power LED lighting applications should refer to the international NIST standard, that is, the optical power of the chip shall not be less than 300 MW, and must obtain the certification and authorization of the chip manufacturer.

Peer from excessive competition

Under the dual pressure of global energy and environmental protection, semiconductor lighting application project increasingly concerned. With the rapid development of solid-state lighting technology, the value chain of LED industry will also be extended to the manufacturing industry in various application areas, great influence on social development is increasingly obvious. At the same time, LED industry in technology, patents, standards, applications and other aspects of the problem has become increasingly prominent. Recently, by the China International Trade Promotion Committee, the Ministry of economic information, China trade newspaper co sponsored the 2009LED Industrial Development International Cooperation Forum held in beijing. The participants of the LED industry in technology, patents, standards, applications and other aspects of the outstanding issues were analyzed and discussed.

LED industry in China has entered the stage of independent research and innovation, formed a relatively complete industrial chain structure and research development mode, in today's severe economic situation still showed a rising trend. As a representative of the new energy, LED lighting is to enhance the traditional industrial structure, leading the development of a series of related industries, the broad market prospects. LED semiconductor lighting technology continues to improve and expand the application in the new field, the industry has brought a positive impact.

But six ministries issued last September "semiconductor lighting industry views" also clearly pointed out that, although the development of China's semiconductor lighting industry has made positive progress, but also faces many urgent problems: lack of core technology and patents, the industry overall level is low, the standard and the detection system has not been established, blind investment and low level phenomenon is serious. Deputy Secretary General of China Illuminating Engineering Society, China Illuminating Engineering Society