LED competition to upgrade SMEs

Abstract: after ten years of fighting and baptism, industrial integration is the beginning of enterprise gezonglianheng intensifies, enterprises in the increasingly fierce, the depth of excavation and the pattern of the dispute LED lighting market has begun.

Ten years of service

In the past ten years, the LED market is chaos, feudal lords vying for the throne. After ten years of fighting and baptism, industrial integration is the beginning of enterprise gezonglianheng intensifies, enterprises in the increasingly fierce, the depth of excavation and the pattern of the dispute LED lighting market has begun. Already opened in 2014, is not only the beginning of the new ten years, but also in the general lighting market in full swing, the company seize the new round of development opportunities, the best opportunity for the future layout of the development strategy. The curtain opened on the occasion, how the LED attractive piece of cake was cut a piece of appropriation, which ranked a long battle, ready to become international and domestic LED enterprise Geluyinghao is on the agenda. Indeed, the development is one of the priority among priorities of the target enterprise however, survival is the pursuit of the most basic guarantee for the development of the enterprise, only to endure the industry tide, can survive the industry reshuffle, won the competition in the industry, in order to "left for the king", in order to survive, development. Development is one of the priority among priorities of the target enterprise however, survival is the pursuit of the most basic guarantee for the development of the enterprise, only to endure the industry tide, can survive the industry reshuffle, won the competition in the industry, in order to "left for the king", in order to survive, development. Analysis of business environment in advancing the global economic situation, the world began to flatten, technology, talent, capital, information, market and other industrial elements of the full flow in the world, must also be in the global view of the future development of enterprises, development strategy, business model of Gou Jianxin type. In the new economic era, the traditional SWOT analysis methods need to be adjusted, the former will be based on internal analysis, supplemented by external analysis, adjusted to the external diagnosis than the internal diagnosis. The external environment will determine whether the enterprise has the opportunity to win the competition, the decision can be bigger and stronger enterprises, therefore, keep up with the changes in the external environment, timely adjustment of the enterprise in the new situation of manufacturing thinking is needed.

LED competition to upgrade SMEs

The summary of the lighting environment including, one is the middle reaches are assembled LED lighting applications: LED upstream chip in large capacity explosion this year along with the industry price war and the decline of middle enterprises due to the downstream lighting market demand growth in trend growth, in this industry environment under the promotion of general lighting many enterprises compete for market has become "xiangbobo".

Two is the brand competition affecting SMEs: the future of the huge market cake seems to reach to attract a large number of companies fought to LED lighting industry in the jump, many of the traditional lighting brand in LED lighting industry competition will be reflected in the game and full link, the original market faced this dilemma for small and medium-sized enterprise to bring more the pressure of survival, therefore, market segments become small and medium-sized enterprises "life-saving straw".

Three market tends to rational: the survival of the fittest. At this stage, the market consumption gradually become more rational, the market will further accelerate the industry reshuffle, therefore, 2014 will become the enterprise in competition with each other, the survival of the fittest of the year, is a test of corporate brand marketing channels of precipitation, precipitation, team execution, technology and capital market comprehensive strength and ability to adapt to the soil.

The four is to integrate or be integrated: mutual equity, acquisitions and other industry consolidation action since 2013 has been frequent, and the integration of the scale of the enterprise. To occupy the vast majority of SMEs in the LED lighting industry, there is no technical advantage and financial strength of enterprises in the integration of the tide of mergers and acquisitions or collapse phenomenon will certainly occur.