LED daylight tube: why is it so big?

In the huge replacement market, LED daylight tube increasingly become the majority of manufacturers can not ignore the sharp weapon. It is reported that the current scope of the LED daylight tube for commercial lighting and engineering lighting field, due to the increasing demand for the entire market, the increasingly fierce competition for the enterprise, resulting in LED tube Market chaos. People can not help but sigh: gap so big?

1, the standard gap

In the just released national "efficient lighting products promotion project" in the successful results, the traditional double color double end fluorescent lamp and stent is still on the list. Recently, by the vast number of lighting manufacturers keen pursuit of "LED fluorescent tube" see figure. The lack of standards is one of the important reasons for the current LED tube identity embarrassment. Senior industry source said, because has not yet introduced the LED fluorescent tube series product standards, currently in circulation on the market of products, product parameters and the standard for the enterprise to develop their own, such as product standards, lamented the gap is so large, it is not surprising.

Market observation, because the LED fluorescent tube of this category does not have a unified national and industrial standards and planning constraints, leading to the terminal market chaos, the majority of enterprises, businesses without self pity terminal promotion chaos.

2, the price gap

At present, the production of the enterprise market LED fluorescent tube beyond count, LED fluorescent tube into the terminal market price transparency and confusion, each enterprise is marked by the same specifications of the LED tube, the price difference of tens of dollars. In recent years, Zhongshan, Jiangmen and other regions often come from the LED lamp unit price fell below 30 yuan, or even $20 news, LED daylight tube into the traditional lamp price range. However, these prices are more in the irrational competitive environment, product quality, performance and other aspects can not be guaranteed, so it does not have much reference value.

LED daylight tube: why is it so big?

3, quality gap

The reason for the price difference is nothing more than the difference between the LED daylight tube material. According to the survey, LED fluorescent tube generally use 3528, 2835, 3014, 3020 as the main light source, the quality of the light source is mainly used as the core chip reference, the quality of the chip directly affect the price of LED fluorescent tube. Of course, the power supply, shell material is also an important factor affecting the price of finished products. As we all know, in the LED market, LED solar tube, for example, the price difference between the well-known brand products and small brand products, which led to the LED lighting market is very confusing. At the same time, small scale manufacturers in order to compete with the big manufacturers to attract customers, can significantly lower the price, which resulted in the production cost will be greatly reduced the quality of compressed natural, brought very bad influence to the terminal market, destruction and confusion of customer awareness of LED products, affecting the healthy development of LED lighting industry.

4, channel gap

LED fluorescent tube is a commercial lighting, engineering lighting or home lighting different lighting companies to define different. But for now, LED's main market is still in the new construction and replacement market. The importance of Engineering channels is self-evident. For many new entrants into the lighting industry LED companies, due to the lack of their own channel outlets, engineering channels become an important channel for their efforts to develop.

Some traditional lighting companies tend to large circulation channels, such as wholesale and retail channels. Large circulation channels for product performance, product market coverage, brand promotion and other effects and obvious effects. At the same time, although the high price of LED has become a breakthrough in the existing shares, the biggest obstacle to the penetration of the civilian market, but many companies have begun to prepare for the civil market. It is precisely because the channel positioning, brand positioning is different, resulting in the performance of the brand LED daylight tube products in the terminal market is not the same.