LED display: enclosure movement of new media

Indoor and outdoor LED large screen is becoming the bus electronic screen, another eye focus, air lift aircraft, as the focal point, attracted foreign brands and local manufacturers continue to unfold the confrontation between.

Settle

In March 31st, LED digital billboard maker, the American company, announced that it would provide full-color LED indoor displays for Asia's largest train station, Beijing South Railway Station. This group of screens will be installed in late May, with the entire Beijing South Railway Station in August 1st put into operation. This will be the Dakota after Beijing Wukesong basketball hall, the Imperial Palace Taihedian LED funnel screen screen and CCTV new building LED screen, and a favourite work in Beijing market.

And before the scene is more symbolic significance. According to reports, in March 22nd, the big Yu Fangyuan international film culture media company and the Beijing Railway Bureau, Beijing Railway Station, Daktronics Shanghai company three party in Beijing has signed a joint agreement by you to buy the Dakota total area of 654 square meters of LED digital display screen is installed in the construction of the Beijing South Railway Station reconstruction, for the release of its formation the high iron advertising company advertising operations and other public information of the Beijing South Railway Station train. One of the largest single screen area of 120 square meters, is currently the largest indoor high-definition screen area of a project. With the collective appearance of the 11 screens, the Beijing South Railway Station will also become the most intensive application of the national LED display station.

It is reported that the 11 block screen will be located in the station hall, the hall and the two underground exit escalator at one of the most eye-catching, is installed in the hall of the elevated layer, two back-to-back 10 mm spacing one screen, the area reached 463.6 square meters. The Venus7000 control system will be used to control and monitor each display.

At the same time, the total area of seven Morgan square over the suspension of 3400 square meters of outdoor LED giant screen, is also building by Konka video company in wildly beating gongs and drums. Due to the east side of the Olympic Stadium, the water cube, the bird's nest, so the screen is known as the Beijing 08 Olympic Games live window". It is reported that the total amount of up to 103 million, has attracted top brands including LG, Barco, LED screen in the field of global competition.

Value emergence

In the Beijing South Railway Station take the largest indoor LED screen operation right after the big house area general manager Ma Yuan said in an interview with reporters, in recent years, with the development of social science and technology progress and the people of the outdoor advertising, outdoor media have become increasingly demanding, LED large screen outdoor advertising has become the main development direction. "After a competitive negotiation difficult process and Dakota cooperation, it has many LED manufacturers an olive branch, but the final choice is Dakota, South Dakota to believe that the successful completion of the display task, the quality requirements reflect the South Asia's first. Although only a few simple words, but enough to see the fierce competition in the market LED large screen.

In the domestic outdoor LED screen media field, has been formed, the champs media tulip media and other brands, and has received tens of millions of dollars in financing, and has already begun preparations for the listing of IPO. However, with the air, and as the economies of scale to quantify the value of different media, LED large screen advertising in addition to fight population aggregation, contact rate and other indicators, on the "area" is a measure of the value of the industry unspoken rule. It is reported that the Beijing South Railway Station will be reopened in August 1, 2008, the Beijing Tianjin intercity high-speed railway and the Beijing Shanghai high-speed railway station in the future, will become China and Asia's largest railway station. 11 LED display media value for each enterprise, the temptation is not to be underestimated.

Some experts said that indoor, outdoor large LED screen industry started in 2005, the rapid growth in the Chinese market. On the one hand, the rapid growth of China's economy and the penetration of the urbanization process, to promote the LED large screen market continues to expand. On the other hand, in World Expo, the Olympic Games and other market opportunities, the display industry market prospects. In the next few years, the market will grow at an annual rate of about 15%. Including LED screen manufacturers and dependent on the new media network operations will usher in new opportunities.

However, the industry is also high barriers to entry. With the focus of small electronic screen widely cast business model is different, LED big screen upfront investment, relatively high profit, requiring companies have strong financial strength and technical capabilities. In order to LED screen manufacturing links, there are more than and 100 LED display manufacturers in China, more than 90% are private high-tech enterprises, the lack of a truly influential brand. There are R & D team, the production scale of 20 to 30, the annual output value of more than $10 million in enterprises is less. In contrast, as familiar with the local media environment and occupy resources, relying on the LED large screen carrier media operators, domestic enterprises but a stroke above. In a broad prospect, the potential of the market, the future of the next big screen LED who will be? Seize the high quality resources and enclosure speed may determine the results.

Source: China economic times