LED echelon pattern for the market to compete for the right to speak

Review: no doubt, 2014 will be the beginning of the LED lighting market in full swing, is expected to further widen the gap between the LED lighting companies, echelon pattern.

2013 -2014 is a joint development of semiconductor lighting industry, lighting technology, industry and market together, 2014 in such an atmosphere came, "one cannot step into the same river two times, so is LED. With the progress of LED lighting, favorable policies to fuel, LED lighting products prices have been close to or even lower than the traditional energy-saving lamps. No doubt, in 2014 will be the beginning of the LED lighting market in full swing, is expected to further widen the gap between the LED lighting companies, echelon pattern. According to enter the LED lighting time and the nature of the business to be divided, LED lighting industry currently has three camps: new LED lighting companies, traditional LED companies, cross-border LED lighting companies.

Traditional lighting market is shrinking, LED lighting market capacity is expanding, I believe the next few years, LED will maintain a relatively rapid pace of development. Traditional lighting companies, new LED lighting companies, cross-border LED companies, etc. these camps are in a different way to snatch the market cake, but only a few prominent protagonist can grasp the right to speak in the market.

Analysis of the pros and cons of the three camps

LED echelon pattern for the market to compete for the right to speak

The traditional lighting companies: traditional LED lighting enterprises have experienced a long development, brands and channels in the precipitation is deep, with the help of brand and channel, LED lighting products to market quickly, but the "boat catastrophe tune", the market reaction speed is slow, in the development and technology of LED lighting products is not enough mature. The traditional lighting companies to become the LED era of the protagonist, must meet the following conditions: the first is the mutual and common market, dealers laying and establish a good brand influence; second is mutual trust, enterprises need to strengthen marketing and product development, dealers attract traditional lighting, establish a sense of trust between the two sides; the third is the communication enterprises to grasp their own channels, brand, product positioning, accurate and effective distribution channels, can really play the role of channel construction; fourth are complementary, the future is affected by the LED price, channel, brand, market and scale, LED industry consolidation will become increasingly large, many traditional lighting companies are preparing for resources the integration of complementary or shared with the new LED enterprise.

The new LED enterprise: with the progress of fuel LED lighting, good policy, emerging market new types of LED lighting enterprises, such enterprises as a stream of fresh blood into the Everfount industry to inject various breakthroughs, innovative thinking, and constantly promote the rapid development of the lighting industry. The new LED lighting business, traveling light, no burden, start fast, moving fast, with technology and product advantages, but the channel and brand building is a weak link. However, the new LED lighting companies are also facing a rapidly changing market brought about by the dilemma, this kind of enterprises need to build their own channels. The current new LED lighting companies to focus more on the development of LED lighting market, in addition, the electricity supplier channels in the future will become mainstream, the industry is a lot of new LED lighting companies eager. In short, the new LED lighting companies need to develop their own characteristics, to determine the advantages and disadvantages of a variety of channels, in a short period of time to build a nationwide coverage of the channel. Followed by the system of brand building. New LED companies to build their own brands, the need for further efforts in the field of subdivision.

Cross border LED Enterprises: with the continuous development and maturity of China's LED lighting industry, LED lighting industry and related industries, the integration of technology, the product of cross-border cases continue to emerge. Industry to the good, and even attracted the cross-border mergers and acquisitions". From the investigation of the industry chain, this year, many LED companies have mergers and acquisitions and refinancing needs. The scope of cross-border, not only for the performance of the LED lighting industry in the middle and lower reaches of the vertical industry chain, horizontal market, technology, service integration, but also for the integration of different industries. The cross-border LED enterprise, taken a fancy piece of fertile land to the capital, but the observatory, the successful experience of other industries is copied to the lighting industry may be counterproductive, leading to the understanding of the lighting industry is not clear enough, so lost, caused by blind investment. Then there are more cross-border companies, for them, LED lighting products are only the main business of additional or complementary. By then, the industry will become more crowded, and the crisis of LED lighting companies really come.