LED electricity supplier market rapid growth lighting companies have set foot in

Review: 2014 LED lighting products in the domestic market began to fully penetrate, the market showed a high before and after the low speed of the channel sink, the rapid development of electricity providers, the two or three line market to accelerate the start of the characteristics. Among them, Taobao lighting market gratifying.

According to statistics, 2014 1-12 months, Taobao (including Tmall) sales of various types of lighting appliances (including lamps and Guang Yuan) reached 21 billion 700 million yuan (with price calculation), compared with 2011 sales of 1 billion yuan for an increase of 20 times. Light source 380 million yuan, an increase of 120% times, lamps, $21 billion 320 million, an increase of 270%.

Figure 12011 - 2014 sales of Taobao lighting products

At the same time, LED penetration in recent years, the rapid increase in line speed faster than the line, the light source is higher than the light penetration. Overall, the 2014 LED light penetration has reached 77.2%, while the penetration rate of only LED lamps, but more than doubled in 2011. From the specific kind of lamp lamp, pendant lamp, wall lamp, indoor decorative lighting of the permeability is low, about 30%-40%, and the function of lamps such as aquarium lamp, stage lamp, ceiling module and outdoor lighting LED high permeability, reaching more than 80%.

From the volume point of view, Taobao (including Tmall) lamps and light source turnover of 77 million 320 thousand, an increase of more than last year, of which the light source volume of 1 million 420 thousand, an increase of 124%, lamps, an increase of 107%, an increase of 63 million 130 thousand.

Figure 22011 from 2014 to, the volume of lighting products

The author believes that competition from the brand and Taobao promotion situation, compared with previous years, in 2014, the Amoy brand began to gradually decline, "the traditional lighting have strong force electricity providers, the strong stronger, the online market concentration began to exceed the physical channel. The information and price competitive advantage of small brands in a single product can still keep the light field, explosion models are still mainly selling products at low prices and promotional efforts; the field of lamps high, professional and strong added value, traditional sales growth of more than four people, the overall growth rate.