LED enterprise channel trends change

Review: for the current channel status, an industry source said. And this feeling of chaos and LED lighting channel competition protagonist change related.

This is the best of times, but also the worst of times, the growth of the LED industry, carrying a lot of LED people's emotions. Today, LED lighting is still "the warlords hegemony", the overall balance, from the product, the brand to the channels there are numerous possibilities, which channel contention has been considered to be "priority among priorities", some people think that "a channel to get the world".

Channel trends

At present, people feel a bit chaotic, the current channel for the status quo, an industry source said. And this feeling of chaos and LED lighting channel competition protagonist change related. "Before we usually separate LED and traditional lighting, but it is not between LED and traditional lighting competition, in fact from the beginning of last year, will find that the industry has been basically the lighting, and no longer alone LED," a company chief technical engineer Luo Wenzheng said, LED lighting is represent the general trend. Become a common direction, LED enterprises and traditional lighting enterprises into the competition, the traditional lighting companies in the LED lighting market competition is becoming more and more. With this change, the difference between LED and traditional lighting companies are reducing the channel, the increasingly competitive point of convergence, LED companies face increasing pressure.

LED enterprise channel trends change

Early stage, the development of LED has not yet become a climate, the traditional lighting companies did not give too much attention to the opportunities and time for the development of emerging LED companies, LED companies are considered to bend overtaking opportunities. But with the rapid development of LED technology, the introduction of relevant policies and standards, the entire lighting industry group began to turn to LED, the advantages of the traditional lighting companies will become LED enterprises pressure, "said Luo Wenzheng," but the pressure is really big".

The traditional lighting era advantage does not necessarily can be extended to the era of LED lighting, but in fact, the traditional lighting companies the advantage is very obvious, in the process of transition to LED, it's for. In the big circulation channels' last mile ', it is estimated that the odds of traditional lighting companies may account for 70%, LED enterprises will account for 30%, industry veteran Tang Guoqing said.

In the channel, the traditional lighting companies is very much at home. "Their channels are readily available, they are not facing the reconstruction of the channel, but the consolidation of the original 'position'. For them, according to the basic land in force, now is equivalent to the original 'trenches' a little deeper, more sophisticated equipment' weapons' point, according to the business development ideas are likely to increase or decrease the direction of. "Tang Guoqing said, in addition, over the years, these enterprises and established channels of deep" comrades "feelings and they are very important in the capital.