LED enterprise development: how to break the bottleneck of the electricity supplier

Introduction: the so-called electricity supplier, is through e-commerce platform to achieve sales of products. Lighting industry is no exception. Recently, there are a lot of friends in consultation with this problem. At present, the traditional business model, which is based on store sales, is undergoing the impact and baptism of various new marketing models. In the numerous new marketing model, the most typical is the electricity supplier.

Recently, there are a lot of friends in consultation with this problem. They raised a variety of issues, summed up, nothing more than do not do lighting business electricity supplier, how to do, how to start, the size of the investment needs, how long can see the results? How to deal with the relationship between e-commerce and physical store sales, mainly in the store sales or e-commerce sales, e-commerce, how to deal with after-sales service? Wait

To solve the above problems, I think, no one can give a standard answer. Rev The answer is yes, it's just a matter of time. Business as a new marketing model developed in recent years, accepted by more and more people, the annual online shopping volume are rising, the traditional sales mode of market share continue to be diluted and carve up the electricity supplier. Nevertheless, we have to make a judgment according to the actual situation of their own enterprises, can not blindly follow, do not miss the boat. Must be based on the dynamic development of thinking. Only to keep pace with the times, actively adjust their thinking, according to the law of things development and combining the enterprise management concept to formulate corresponding measures, to ensure the enterprise stable growth in a complex competitive environment, this is a permanent solution.

LED enterprise development: how to break the bottleneck of the electricity supplier

To this end, I have a few ideas for your reference.

First of all, to look at the electronic commerce with the common heart, neither take the electronic commerce as great scourges, blindly resist and shut out; do not blindly pursue the use. It's like a vehicle that is convenient for us to travel. The car is just a means of transport, but not all of our life and work, not because we have a car to do transportation industry, we need only to learn and master the driving skills, the car can be very good for us and provide convenient services, the same, electronic commerce for enterprises, it is a business service platform, not all enterprises, enterprises is only a part of the show, circulation. If you can not be a good application and grasp, we will put the cart before the horse, the enterprise made a business type of enterprise. Secondly, according to the business philosophy, product characteristics, brand status and the existing mode of operation, choose a good business development for the main business model and support business model. As a tree, there are differences between the trunk and branches. Because the lighting industry is different from other industries, lighting products has many particularities, personalized strong, have certain art forms, buyers in the process of consumption of the real need of intuitive experience, coupled with lighting products for transportation have special requirements, so we in the choice of e-commerce services, must be clear to know its role in the current enterprise operation conditions and matching conditions, in order to find a suitable model. For the start-up enterprises, mainly depends on the operator's preferences and competitive advantage. Choice is not a problem, inappropriate is the problem. Those companies already have a certain market base, in the process of transformation and upgrading, we must consider a number of factors. Among these factors, the most important is how to deal with the actual interests of existing channel distributors.

Recently visited a lot of dealers, found that they are very obvious in regional advantages, they are very concerned about manufacturers in e-commerce trends, so that we in the process of cooperation with distributors, one of the electronic commerce is the conditions for cooperation. If the manufacturers in the field of e-commerce can build mutual glory is also a good way.