LED enterprise restructuring case dilemma embrace the "Internet plus" is the way out?

According to the Chinese Economic Times reported, the fifth Plenary Session of the 18th CPC Central Committee is being held in Beijing, the focus of the high-profile is "in 13th Five-Year to develop" plan. When China's economic transition node period, the plan will be related to the future of the specific blueprint for economic restructuring, which led to speculation and concern of the industry. As the implementation of "2025" China manufacturing planning in the first five years, transformation and upgrading of the manufacturing sector is seen as key content during the 13th Five-Year ".

According to the "first stage" 2025 China manufacturing layout, "13th Five-Year" period, will basically achieve industrialization, manufacturing power to further consolidate the position, significantly enhance the level of manufacturing industry informatization. Master a number of key areas of core technology, the advantages of competitive areas to further enhance the quality of products has been greatly improved. Manufacturing digital, networking, intelligent made significant progress. The energy consumption, material consumption and pollutant emission of industrial added value in key industries were significantly decreased.

This is because China's traditional manufacturing industry is facing a series of problems, such as China's economic slowdown, the impact of the Internet industry, and China's transition from a manufacturing powerhouse to a manufacturing powerhouse requires the transformation and upgrading of manufacturing enterprises.

Lighting industry transition dilemma

So, in the process of transformation of traditional enterprises, what are the practical exploration and the way out? Is the choice of fine processing or open up the whole industry chain, the development of cross industry or continue to broaden the market? Here to talk about two typical examples of lighting from the manufacturing industry, the development of different paths may be worth learning from the two.

In recent years, many countries have introduced from incandescent exit plan to bring LED to replace the tide, the lighting industry is experiencing a new source of revolution, now, the growing popularity of the LED products with the lighting industry enterprises increased continuously and started a price war, at the same time, the traditional enterprises are facing the impact of the Internet and the pressure of the economic downturn, LED lighting industry is the "blue ocean" "Red Sea", is the status of the enterprise survival.

National Bureau of statistics data show that in the first half of 2015, the national LED lighting industry cumulative loss of 579 companies, loss of face of 22.18%, higher than the national light industry losses of the face of 8.6 percentage points. According to market research firm LEDinside LED statistics, this year the average price fell 30% to 40%, the industrial output growth of only 2%, amounted to $14 billion 520 million.

Deputy Secretary General of the national semiconductor lighting industry alliance development and general Geng Bo said in an interview recently, environment, as one of "three carriages" infrastructure investment slowdown, the lighting industry belongs to building materials electrical category, there is a market demand atrophy problem. The LED downstream application market in the product homogeneity brought about by the situation of excessive competition, the needs of enterprises and market fragmentation, the market needs to be standardized, in the industry reshuffle stage. When the replacement of the traditional lighting products into a longer life of LED lighting products to replace the fixed market share, the future market space where the industry is concerned about.

The whole industry chain integration embrace "Internet plus"

CCID think tank integrated circuit research institute researcher Ge Jie, said in an interview, the economic downturn this year, the LED industry has a great impact in the corporate profits and lower financing difficulties of small and medium-sized enterprises. With the development of intelligent lighting, many other industries to enter the LED industry, resulting in excess capacity, the market competition environment deteriorate further. In addition, product prices, profit space compression.

For the lighting enterprises to upgrade, Geng Bo believes that one should strengthen the ability of independent research, at the same time in the production, management, technology and other aspects to seek the transformation, cultivate new market opportunities and business models. On the other hand, thinking about how to make it from traditional manufacturing to intelligent manufacturing, from the entire replacement market to the smart lighting market. Can be combined with the wisdom of the city or the concept of information "Internet plus" together, this is a big trend in the industry transformation.

China lighting Sharing Alliance chairman, Wo Shing Chongqing United Industrial Co., Ltd. chairman Wang Shunbo is in accordance with the policy to seek to upgrade the starting point in his choice of Chongqing new European Railway to build the "central smart light", the whole industry chain upstream and downstream enterprises to the depth of integration, the future will be through the cross-border electricity supplier, the Chinese manufacturers go out. Wang Shunbo believes that our walk in with in the semiconductor lighting industry and the world starting line, and Chinese production capacity to improve the quality of the product can be imposed on the products are exported overseas, although the chip package and wafer production are vicious competition, but in the field of luminescence with infinite space, from lighting to the community and the wisdom of wisdom to the wisdom of the city, not only is the lighting and lighting, also includes a display a variety of applications to change people's way of life.

Ge Jie suggested that the transformation and upgrading of enterprise LED, one is to improve the technical level and product quality, should be two mining market segments, take different routes, three is a joint enterprise innovation, research and development of generic technology.

Market segmentation industry symbiosis

Geng Bo said that the industry needs to transform the technical and business model of the two wheeled innovation driven. This round of industrial restructuring requires technical innovation to solve the power and cost barriers, only to break through the bottleneck, in order to form a truly valuable products. Future market segmentation is also a choice of lighting companies, here is full of imagination and market opportunities, such as the exploration of the infrared field, to broaden the deep UV LED market, from