LED enterprises are generally eager to pursue large-scale

Two days ago M.L.S. (November 6th) evening announcement, to enhance the competitiveness of enterprises, optimize the integration of industry resources, the company board of directors agreed to bid for the OSRAMLichtAG (OSRAM) part of the lighting business assets. LED enterprises eager pursuit of scale the bid for OSRAM, was announced in September 10th after the development of crystal M.L.S. shares 10.91% and a big action. In addition, in October 13th, M.L.S. released a non-public offering plan, intended to raise funds not more than 2 billion 316 million yuan net, respectively for "Xiaolan SMDLED packaging project", "Ji'an SMDLED packaging and a construction project" and "Xinyu LED lighting applications in the first phase of the construction project". The National Day holiday, Taiwan media also reported Linsen crystal electric cooperation and set up factories in India, did not seem to see the matter has a clear response, Linsen dongmi Lai Aimei's answer is not too clear". In the packaging field, there is a "1 billion" line, three years packaging companies, if not 1 billion, it will be difficult to survive. Since the beginning of this year, the country star, etc., Hongli packaging manufacturers are in the MLS expansion, one after another in Jiangxi, Linsen Hongli development base, and country star expansion are carried out simultaneously, and they all have a common characteristic, output have surged to more than 1 billion, a veritable "1 billion Yuan club chiefs. Expansion is not only the expansion, but also in mergers and acquisitions. 2015 so far, the media coverage of the LED industry mergers and acquisitions has been about 40 events. Wide range of mergers and acquisitions, involving the whole industry chain, set foot at home and abroad. LED enterprises for the strong pursuit of large-scale clear visible. In September 2015 Chinese Lighting Forum ", the importance of domestic Linsen marketing general manager Zhou Lihong Sood to the war as an example to discuss the advantage of scale. In his view, the Chinese lighting LED packaging manufacturers in the top ten manufacturers total market share of only 24%, the market concentration is still low. Threshold is not high and the quality of the downstream market demand is the main reason for the dispersion of market concentration. With the gradual transparency of technology, lighting LED packaging industry has gradually entered the fight funds, fight the scale of the era, to enhance industrial concentration is imperative. At the same time, can be put outside the international patent barriers in the market to win, with the advantages of scale to make up for lack of technology and patents, occupy a certain market share, based on Chinese such a large developing market, at the same time to the more extensive overseas marching, so you can break the monopoly position of relative international companies, at the same time for the future of its own technology breakthrough reserve funds and market foundation. The latest "2015 global LED lighting market trends" report shows that the size of the global lighting market in 2015 will reach $82 billion 100 million, of which LED lighting market will reach 25 billion 700 million dollars, the market penetration rate of 31%. In the current market matures, the LED industry to large-scale, brand oriented, standardized direction of the development trend has become increasingly evident. LED competition among enterprises has also evolved from simple price competition to price competition. In the cost optimization is particularly important today, LED giants have adopted large-scale production methods to small profits to the extreme. Scale to seize the market opportunities in the world lighting market, LED industry has entered a critical period of development. China's semiconductor lighting industry energy planning has long been required, in 2015 for the general lighting of 60W or more incandescent will be eliminated. In foreign markets, such as the United States, Japan in 2014 has been completed for all incandescent lamp bans or disabled, plus LED lighting enterprise "price war" frequently, to a certain extent to the penetration of LED lighting products in the lighting market to accelerate. Therefore, the future development of the main driving force of LED terminal applications from ordinary home lighting in the LED bulb, lamp and other alternative products. In the future, with the continuous expansion of market demand, increasing penetration rate and the gradual decline in the price of lighting application products, LED products will eventually enter into thousands of households. The huge market prospects also caused various fight hand to hand with inter enterprise. In recent years, LED enterprises have adopted a variety of ways to grab market share, price war is continuously, part of small scale, weak competitiveness of LED enterprises have been gradually eliminated, and the scale of enterprises will rely on technology advantages, seize greater market share. From the listed companies this year a series of mergers and acquisitions action is not difficult to see that the current LED industry, with the financial strength of enterprises are actively planning and layout, expanding the scale of production and constantly enrich the product series and the optimization and upgrading of product technology, in order to maintain a stable customer base, and enhance their market position. "Only formed a certain scale, LED enterprise's ability to resist risk bigger, so whether it is the integration of cooperation between the upstream and downstream enterprises, or horizontal mergers and acquisitions, is to expand the scale of the production capacity." Xiao Guowei, President of Crystal Electronics admitted that the future trend of the development of the LED industry will be more inclined to scale and camp competition. At the same time, the future will be fierce competition from the talent shows itself in the LED industry is a large-scale enterprises with innovative advantages, with a mature production technology, advanced management and marketing advantages, this type of business is expected to occupy a strong position in the market competition in the future. Big screen performance list of general manager Zhang Qiang said, LED display has been ten years ago by the custom of the times to today's era of brand, and the main characteristics of the brand era is standardized, batch, large-scale manufacturing era. In the era of brand, the key to success is