LED enterprises how to win "light" war?

Introduction: changes in the lighting industry with the advent of the LED era, from the concept of the formation of a comprehensive coverage, just a few years the industry has undergone tremendous changes. This makes a lot of traditional lighting companies can also make more capital to be taken by surprise, to see new opportunities, new business quietly in front of this trend, new technologies and new products, it seems that all enterprises are in the same starting line. The development of enterprises depends more on the favor of consumers. In 2014, the golden period of LED development, but also the most confusing market, the most intense competition period. With the fierce competition in the market, consumers tend to become more rational, many people on the upcoming lighting in 2015 with great expectations: rational consumption will bring more development space for LED lighting companies.

The arrival of the LED era is bound to break the pattern of traditional lighting, for SMEs, to seize the industry reshuffle period is undoubtedly the best opportunity for the development of enterprises.

Three contained precipitation know the trade-offs, the project began to force the channel

As the line for many years, the company has a number of well-known lighting companies experienced lighting, Hong Mingxiang deep understanding of the road of enterprise development, which means that the development of enterprises must be a camp with sales". Camp, is the enterprise internal training, product promotion, construction team, as in front of the "sell" to provide strong and lasting support; marketing, development of enterprises based on the basic; there is no camp pin, enterprises will be stagnant, with no camp pin, the enterprise cannot develop for a long time.

Opportunities and challenges, LED need to win in the light of competition

The so-called commercial lighting, its product positioning is to meet the needs of various commercial lighting. Hong Mingxiang said that a lot of people misunderstanding of the market is an important reason leading to price wars and other vicious competition, but in fact the mainstream consumer voice is not to locate the product price.

At present, LED lighting is still in the stage of product competition, LED as a product to show different light effects, not only to meet consumer demand for different light effects, quality, but also to meet the needs of more personalized. Therefore, the product competition in the LED era is not light but light.

The product concept, Hong Mingxiang told the author that through contact across the country a large number of designers, he learned that every designer in the design works are filled with the light effect of the expected value, the expected value is very high. In the period of traditional lighting, lighting products can show only white light and yellow light, it is often difficult to meet the needs of designers, and the arrival of LED, showing a colorful light effect, can be said is a lighting designer of the gospel. On the other hand, LED into the lighting industry, the standard has yet to be determined, for the production of enterprises, the only standard is the user, designer standards.

Changes in the lighting industry with the advent of the LED era, from the concept of the formation of a comprehensive coverage, just a few years time the industry has undergone tremendous changes. This makes a lot of traditional lighting companies can also make more capital to be taken by surprise, to see new opportunities, new business quietly in front of this trend, new technologies and new products, it seems that all enterprises are in the same starting line. The development of enterprises depends more on the favor of consumers. In 2014, the golden period of LED development, but also the most confusing market, the most intense competition period. With the fierce competition in the market, consumers tend to become more rational, many people on the upcoming lighting in 2015 with great expectations: rational consumption will bring more development space for LED lighting companies.

The arrival of the LED era is bound to break the pattern of traditional lighting, for SMEs, to seize the industry reshuffle period is undoubtedly the best opportunity for the development of enterprises.