LED enterprises set off "dual industry + transformation" trend

In recent years, the domestic LED industry, the influx of capital from the dazzling star of the blue ocean, suddenly become overcapacity, Starving people fill the land. situation. In the absence of LED's main business, many enterprises have begun to transform, to enter the cultural and educational industries, to acquire football teams and so on. In February 22nd, trying to build "double main industry" KingSun announced the change of name for the securities, KingSun shares.

On the other hand, the "daily economic news" reporter learned that personalized lighting has become a LED enterprise exploration direction. In the case of NVC, February 23rd, NVC announced cooperation with Jingdong, the establishment of "the East" pan Home Furnishing custom brand. And before that, OPPLE lighting also launched the "lighting custom" service.

To customized lighting as a breakthrough point, breaking the inherent pattern of the industry, or a new direction of development. Foshan Lighting Association President Wu Yulin said, with the continuous improvement of lighting requirements, the light customization technology will usher in a huge market development space, in the next few years into the tens of thousands of households.

A number of LED enterprises renamed

22 February KingSun securities announced the name change to "Qinshang shares", declared its determination to create "two main".

KingSun shares announced that, in view of the major asset restructuring of the acquisition of Guangzhou Longwen Education Company Limited 100% equity has been completed, the company's main business development strategy, major changes, realize the double main industry layout of semiconductor lighting industry and education industry. In order to meet the development needs of the company, the company securities referred to by the "Chinese KingSun" changed to "Qinshang shares", also referred to as English by "KINGSUN OPTO" changed to "KINGSUN SHARE".

In fact, KingSun shares are not the capital market first announced cross-border restructuring and change the name of the securities company LED. According to incomplete statistics found that, with the LED industry into a disorderly competition in the previous stage, KingSun shares, at least 5 LED enterprises to adjust and change the name of the securities industry LED.

Last July 19th, the honglitronic announcement said, in the LED industry bigger and stronger under the premise, actively layout vehicle networking industry, has laid a foundation for the company to create "LED + car networking" double main industry, changed the securities referred to as "hung lee newell".

Last March 1st, the announcement said at the time of the rectangular lighting company in Shenzhen City, a semiconductor lighting Limited by Share Ltd as the core, combined with the company's three subsidiaries jointly set up enterprise groups, for the future development planning and business development to adapt to the demand of the company, the securities referred to by the rectangular lighting "changed to" group ".

In addition to the above enterprises, the reporter noted that in recent years, Maida, Lehman shares and Tongfang digital Yohyo had business and renamed the adjustment history.

Explore custom lighting

The capital market, behind LED companies are restructuring, LED industry is different.

It is understood that, just a few years time, LED industry has changed from blue ocean to the Red Sea, from the crazy influx of various sources, into the lighting enterprises have transformation.

One reason, in addition to access low porch, industry copy of vogue, product homogeneity serious, leading enterprises are keen on playing the price war, coupled with the market is becoming saturated, demand that overcapacity. According to statistics, only in 2015, there are more than 20%, about 5000 LED related enterprises to withdraw from the market.

"In the future, the quality and functional characteristics of products will be higher and higher, and it will be difficult for the low-priced and low-quality products to form unique customers, let alone maintain substantial profits." Wu Yulin says so.

On the other hand, in addition to the transformation or to build dual industry, there are still LED companies stick to the lighting industry, personalized lamps and lanterns have become a new direction for these enterprises to try to explore.

In the case of NVC, February 23rd, NVC announced cooperation with Jingdong, the establishment of "the East" pan Home Furnishing custom brand. And before that, OPPLE lighting also launched the "lighting custom" service.

According to the NVC group president Zhang Peng, "the East" will be combined with global excellent designer resources, through interactive online users and designers, and with the Jingdong of cloud data mining, provide the design scheme of user needs, is a kind of interaction, the user needs the transaction, a new mode of delivery.

OPPLE lighting has also said that with the development of lifestyle and the concept of people's consumption is from lighting lighting products to buy pure to the overall light environment transition solution, the performance style focus on product at the same time, pay more attention to the lighting effects, custom application environment.

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