LED enterprises through the initial stage of the overall strength of the competitive focus

2008 is China's LED (light-emitting diode) display industry has a historic year, LED display and the Olympic Games in Beijing, together with the history of human civilization. LED display also allows people to see it as a new technology and continuous improvement of product advantages and potential of the system. 2008 337 incident also sounded the alarm for the Chinese LED industry, we must attach importance to the protection of intellectual property and its protection, in accordance with the international rules of the game. In addition, the international financial crisis continues to spread, LED industry can not be spared, the decline in demand, overcapacity and price sensitivity is a common phenomenon. How to deal with the crisis, it should be a period of time in the future, the industry needs to seriously think about a problem.

For enterprises, the patent is a double-edged sword, on the one hand it to the company product development, manufacturing, sales and other business activities, set up a lot of obstacles and restrictions, on the other hand it owns the intellectual property rights of enterprise innovation is a kind of protection. Therefore, respect for other people's patents and learn how to use patent protection is one of the enterprises need to practice the internal strength.

Application: due to the continuous extension of the Olympic Games

As a new display technology, LED with its green and environmental protection in the Beijing Olympic Games shine, China's LED in the international arena is the most dazzling debut of the Beijing Olympic Games "nest of light", both "LED display" or "lighting" let the world shocked. 2008 Beijing Olympic Games used LED display products from quantity to technical level and application has reached a new milestone. So, after the Olympic Games, LED can also look forward to what? TCL group LED division, executive vice president and chief technology officer in an "China Hongzhen Electronics News" interview with reporters stressed that in 2009, LED lamps and other applications will become scale in the government's domestic demand driven by the "blowout" out. Indoor lighting will follow.

In addition to the application of the Beijing Olympic Games, LED display also has many new applications in other regions and areas, according to the Suzhou nano Display Technology Co. Ltd. chairman Dr. Liang Bingwen introduced by the end of 2008 in Suzhou's Times Square plans to set up a nearly 3000 square meters of LED canopy, and it will be built one of the most in the world. "Despite the worldwide financial tsunami, this year the market is not optimistic, but there will still be some of the needs of the project, especially in the country out of 4 trillion yuan to boost domestic demand and some basic construction, which is part of the project will use LED display products, such as airports, railway and highway construction. In addition, this year will be an important year for the preparation of Shanghai in 2010 in World Expo, many venues and road construction will be completed in 2009, including the LED lighting demonstration and LED display system. Introduction of Liang Bingwen.

Crisis: hard to have a chance

International financial crisis will have more or less influence on each industry, any one industry can not be spared, LED industry is no exception, experts believe that 2009 will bring more impact to the LED industry. Crisis is also an opportunity. Tang Guoqing, director of the Committee Chinese semiconductor lighting lighting association in an "Chinese electronic newspaper" interview with reporters, stressed that the international financial crisis caused by the weak U.S. and European markets led to a number of industries in developing countries but investors pay attention to it, this will bring more space for the development of China's LED industry.

To LED display as an example, in 2008 the global LED display market reached 250 billion yuan, accounting for about 4% of market share Chinese. With the recession in Europe and the United States, Europe and the United States LED display manufacturers shipped on the barrier and cost pressures on the display market tend to developing countries, and the LED display of the China after years of development has become mature, product quality and stability has been recognized by the market, coupled with the cost advantage, so can talent shows itself to be optimistic. The estimated 2009 to 2010 China LED display further increase in the global LED market share will display. China's LED enterprises can not be too pessimistic or blind optimism, not because of the crisis simply to cut spending as the primary task for a weak market, with greater efforts to get more opportunities for development. Enterprises also need to adjust the focus of operating expenses in accordance with the current market situation, to short-term profitability into long-term profits, learn to complete a number of more but smaller transactions, reduce market risk. At the same time, enterprises also need to increase investment in technological innovation, to maintain the stability of the process, so as to lay a solid foundation for the recovery of the market after the international financial crisis. "Tang Guoqing thinks. Hong Zhen said that the international financial crisis on the growth of LED export market impact, has not bottomed out. For the domestic market may have a short-term impact, and then slowly smooth, into the development of. In particular, TCL, Konka, Changhong, Hisense and other consumer electronics companies to enter the LED industry will greatly stimulate the growth of the LED industry (LED50% for consumer electronics industry).

As to how to cope with the international financial crisis, Liang Bingwen said, we should focus on reducing the internal strength of the practice, including product technology research and development, innovation and improve the quality and cost. The financial crisis makes people more sensitive to the price of the products, and the products with high performance price ratio will be more competitive.

Chinese optics Optoelectronics Industry Association LED display applications branch chairman Guan Jizhen believes that for China LED display industry, the crisis also means that many aspects of the development opportunities. The international financial crisis