LED era, the survival of the lighting brand rules

Akinobu lighting company passed four years Vulcan award. Pan Xiufang said, in four years, in the process of Vulcan prize competition, Akinobu lighting create a powerful brand influence in the industry, especially in the engineering designers channels, channels and other areas started the fame, but also gain a lot of resources on the market. According to Ms. Pan Xiufang, Zhao letter lighting in this year, the main display of commercial, hotel based customized products. Through the use of a simple and unique display cabinet will show the light effect of the product, not only to meet the needs of designers, but also enrich the connotation of the product. The appearance of the major races of products including Ares lamp, elegant combined lamp / wall lamp and a variety of products for the hotel design, especially Ares mechanical adjustable lamp, the projection angle different clear display, obtained favorable comments from the designer. The LED era, the lack of environment for the development of new industry brand appeal of the change in the traditional lighting era, lighting industry has developed to a mature stage, the market presents several independent brand pattern, several giant traditional lighting lighting brand concept era has become ingrained in the minds of consumers. After entering the era of LED lighting, emerging brands such as mushrooms hit the market structure. Pan Xiufang said that the lighting industry is difficult to reshape the pattern, but it will make some changes, some of the new enterprises will come out, but the traditional lighting industry, several major giants still have a leading position. At the same time these lighting giant companies in the short term will not because of the arrival of LED, to change the overall layout. Today's LED lighting industry, accompanied by fierce competition in the market to enter the adjustment period, LED lighting market demand remains steady growth momentum. Therefore, some people think that China's enterprises are not the lack of the market, but the lack of sufficient appeal of the brand and products. Pan Xiufang believes that the number of current brand appeal in the lighting application sector is still relatively small, so dealers and consumers in the choice between is relatively small, the entire lighting industry has characteristics of big industry, small businesses, less well-known brands. With the continuous development of the lighting industry, there are still some medium-sized enterprises have the potential to develop into a leading brand slowly, Pan Xiufang believes that the future of the entire market, the choice of the trusted brand will be more. In the fierce competition in the industry, with strong comprehensive strength and has a brand to support enterprises can be more calm in the face of market competition, brand advantage is self-evident, the brand awareness of enterprises will become a weapon based on the market. Pan Xiufang stressed the need to build a comprehensive quality of the brand, such as the ability of the product, the ability of the market, more important is the strength of the capital. Volkswagen brand also need long-term accumulation, in addition to the most basic comprehensive strength, the enterprise must have long-term development, the concept of sustainable development. The survival of the fittest, enterprises should find their own rhythm of the recent LED lighting industry, the negative news frequently, such as specialized LED filament lamp Zhongzhou photoelectric photoelectric delipow into bankruptcy, and triangle debt vortex; electricity providers specialize for a lighting capital chain fracture; special LED driving power supply manufacturers ruigu technology to collapse. For these phenomena, Pan Xiufang believes that this is the development of the LED industry, the process of maturation is a very natural process of elimination. Because of the early expansion of the industry as a whole is too fast to expand the market has been out of the real demand, which is a phenomenon of regression. As a member of the industry, more should think about how the industry can continue to develop, do not go too fast, to find the pace and rhythm for the enterprise. Although the lighting industry reshuffle news constantly, but the industry also came the day before some positive energy". It is reported that the combination of the successful acquisition of OSRAM Linsen light business, a time of multinational consortium, and a series of brand keywords to stimulate industry heat. Pan Xiufang said that China after decades of development, many companies have exceeded the strength of some foreign brands. Positive aspects of the strength of domestic enterprises is gradually enhanced, after their own development, can have the strength to do acquisitions and expand their scale of action. However, due to the enterprise mechanism, price competition and imperfect quality requirements, may lead to a lot of foreign brands are out of China's lighting market in the long run, the market is not a particularly good phenomenon. After 30 years of reform and opening up of China's lighting industry, domestic and international market competition, China's lighting industry has formed a certain scale. In the face of the current global economic situation is complex and changeable, enterprises only create new growth way to layout, to reform with new ideas in the "change" structure, to achieve the ultimate goal, which ultimately support the brand strength. Akinobu lighting always adhere around the precise planning, superb development, lean manufacturing, excellent quality and sincere service of the five dimensions, to enhance the brand image, and focus on providing high-quality commercial lighting, hotel lighting, road landscape, industrial lighting, office lighting, intelligent Home Furnishing products and professional lighting solutions plan. We also expect Akinobu lighting can make still further progress further, become a popular brand, recognized by consumers, and win in the long-term competition in the industry.