LED era dealers how to choose money"

LED belongs to let dealers Shidao changed, so many dealers confused! LED lighting era broke the calm of the original lighting channels, whether old or new companies are busy staking the lighting industry a time raging like a storm. Many emerging brands such as bamboo shoots after a spring rain emerged, even with so many years of industry experience in acting brand dealers in the choice of when the embarrassment of "watching" --LED era brand in the end how to distinguish various grades and ranks. Dealer loyalty is low to the bottom. To be or not to be, not only will encounter a table in the tangled problem. How to see, see, choose the brand, this thought in the field of lighting enterprises to the common prosperity of the distribution is not easy to. "Benefit" to maintain channels in any commercial era will not become obsolete. With the gradual maturity of the LED market, LED lighting companies compete for the terminal more intense. Everlight, country star, top strength superior many lighting companies are in the trend of investment, but the dealer loyalty and specificity are worrying. "Dealer loyalty is low now." At the same time operating 5 brands in Nanjing, a lighting dealer told reporters. Bi Kaisheng said, because the lighting field has dabbled in commercial lighting, special lighting and landscape lighting lanterns, etc., an enterprise product is difficult to satisfy these different places of business advantage, so the billion light, as the Buddha and other 5 enterprises to choose their own products. But LED market is not very standardized, the phenomenon of fish clusters, sometimes as dealers are also very difficult to have the piercing eye, it is difficult to avoid a cropper. "Agent of Hefei enterprises, bankruptcy, also followed the loss of a few million yuan." Bi Kaisheng said that the light of such listed companies, but most of the products are OEM, product price is not high, follow-up services are not in place, they do not do. This also revealed the reasons for the low loyalty industry. In the market can often see someone today or a company of a regional distributor, in the blink of an eye, but also in the market for a new club selling all kinds of disadvantages of old club has been Tucao not surprising phenomenon. "Loyalty with interest, earn money are done very smoothly, the dealer is in any case will not abandon this brand, in turn, promote products in the market. It's hard to let dealers earn money, it is difficult to talk about loyalty." Billion light management (Shanghai) Co., Ltd., general manager of Beijing operations center, said Li Haitao, 2013, he began to do billion in August, so far smooth operation. Li Haitao said, loyalty manufacturers need to a little training, set reasonable profit in each link, let dealers get the benefits, so that dealers will continue to continue to tilt to the center of your brand, your brand has become the main source of profit for the dealer, naturally high loyalty. "The industry such as real estate, is an industry chain, who can make the whole industry chain of people can make money, so we are willing to push." The agent and JOM OPTILED two brand products of Beijing bright general manager of Devry Trade Company Limited Liu Wenqing to two brands show two different attitudes. Liu Wenqing said: "more than and 10 years ago chose JOM, although the JOM annual turnover of only 400 million yuan, but he has a group of loyal dealers. This year's shipments have been very low, the company's leadership adjustment, resulting in the product is not very competitive, the goods on the speed and follow-up brand promotion services can not keep up, and not sustainable."