LED era of channel change transition to diversified marketing

Review: from a single channel to the diversification of the gradual change in the light of the gradual retreat of the channel, the old and new light alternate period, the role of the dealer and the marketing concept of course also changed.

LED lighting menacing Shirupozhu, according to industry enterprises and visited Changzhou and other domestic well-known lighting distribution center, a second tier city basically products have been replaced by LED light source, and the market for the approval of LED is also gradually rise, obviously, the outbreak of LED lighting to pro. As a new light source, such as LED and, with green energy concept by the international community, and with the development of human life and the progress of science and technology, product sales model is also quietly changing, in the LED era, dealers how to keep pace with the times, optimizing channel transformation and upgrading? How to establish a business model suitable for the development of the times? This is a question worth exploring. From a single channel to the diversification of the gradual change in the light of the gradual retreat of the channel, the new and old light alternate period, the role of the dealer and the marketing concept of course also changed. Sheng Binzi, a well-known marketing person in the industry, summed up the current changes in the marketing model of LED lighting dealers:

First, the dealer's marketing means from a single original marketing gradually transition to the new diversified marketing;

Two, LED times, require dealers and manufacturers must learn the depth bound, before the two sides is simple trading relationship, has now changed, if the agent is to make a transition to service providers, operators, business promotion, play a similar function of the local office;

Three, the future of LED lighting manufacturers will be integrated development.

LED era of channel change transition to diversified marketing

For dealers, the development of the channel is a powerful force to occupy the market. In traditional times, each dealer sales channels are not the same model, some distribution, some do retail, and do the project, but in the new era, with the development of science and technology, people get closer, the flow of information more quickly, and the change of electricity supplier hot evenimpelling LED lighting channel today with each passing day, dealers available channels to a lot more than before. At this stage, LED lighting market competition and disorderly, the lighting industry gradually from the early "profiteering" period, rising rents, the increase in labor costs, declining profit margins, and circulation market information fast and variety, a single channel is no longer adapt to the era of LED lighting needs.

Now the dealer needed to change, in this regard, Sheng Binzi to Aladdin lighting network reporter said: "now the dealer in addition to these projects, retail, distribution and other old channels, but also to do online shopping, group purchase, do O2O, large customers, as well as mobile phone marketing, telephone marketing, this is the need to focus on dealers. "And, for each of these channels, we need a professional approach to business, a precise approach to marketing. Previously, relatively speaking, the requirements for the dealer's ability is relatively simple, and now use two words: first, the whole channel marketing, the two is to improve the personal ability and quality. Grasp Home Furnishing lighting electricity supplier profit point is an important supplement to channel this year, LED lighting products Home Furnishing prices exceeded the critical point, before the Home Furnishing lighting market desolate began to pan out a trace of warmth, the major manufacturers are Jin Mou force of the need to break through the market. Indeed, Home Furnishing market is a huge cake, but also the development of the lighting market in the next few years, the important point of growth, for now the dealers, seize the Home Furnishing lighting profit point, open up the civilian market channels is the key.