LED frenzy puzzle break down experts generally optimistic about the local enterprises

Loss of performance, profit decline, hundreds of billions of investment in the upstream LCD panel, a variety of breakthrough, the first half of 2010, for the domestic home appliance enterprises, it seems to be a turning point in the embarrassing fate. Almost without exception, from the beginning of the first quarter of this year, the domestic color TV giant sales growth slowed down, gross profit margin decreased, inventories increased. That is the home appliance industry observers say: China local appliance business suffered death?

Household electrical appliance industry environment complex investigation enterprise sensitivity

In fact, this argument is a misreading of Chinese household electrical appliance enterprises. As Chinese local TV business leader, vice president and general manager of Konka multimedia division Mu Gang said that from the beginning of last year, Chinese TV market both opportunities and challenges as well, 3D TV, LCD TV, Internet TV, smart TV, LED TV, household appliances to the countryside, such as the eurozone crisis, the upgrading of products a new concept of technology shocks, frequently, the market environment has become difficult to grasp, the strategic adjustment of domestic household electrical appliance enterprises keen eye and quick response ability, put forward quite demanding.

One not to be named color TV enterprises responsible person revealed that last year the policy of stimulating good performance to disrupt the enterprise market capacity forecast for this year, according to the LCD LCD TV production plan is too high, resulting in the first half of the TV inventory increase, opposite LED electric sudden explosion as the lack of preparation. So, at the beginning of difficulty is a temporary illusion, largely because the enterprise product upgrades this year TV is still in the transition, and the transition of LED LCD Konka, SKYWORTH, Hisense positive and other enterprises, are up on the road.

LED consumption than Europe and America local enterprises to catch up from behind

Contrary to the expectations of many household electrical appliance enterprises, LED TV instead of CCFL backlight LCD TV LCD, is the trend. According to Ovid consulting data research, in the factory fire, LED TV TV market become the protagonist, the momentum of rapid growth. As of August this year, LED added 171 new models, accounting for the listing model of 39%, the overall market share of the current LED TV has been close to the, the era of universal LED has come. But in the face of this alternative speed gangbusters, most TV companies fought a battle unprepared, on the contrary, for the early start of the foreign brands, but in the early days of fishing cheap.

However, a positive transition to the LED TV domestic enterprises begin to catch up from behind. In the National Day golden week, in order to differentiate the breakout of domestic brands, as always, occupy an absolute advantage. Among them, Konka with LED+ smart TV dual line with the line, seven days in the National Day sales of four hundred million, becoming the biggest highlight of the golden week. According to statistics Konka market department revealed that during the golden week, Konka TV overall sales increased year on year, 7 days holiday total sales exceeded 350 thousand units, sales of over $1 billion 200 million. One of the new listing of sharp LED smart TV favored, sales accounted for 61.5%, to enter the industry leader camp.

Statistics of internal monitoring data and enterprise Ovid consulting match, during the National Day golden week, Konka net sharp LED smart TV sales reached 215238 units, the total sales of more than 842 million yuan, in the way ahead all the domestic brands, with excellent product rich features and promotional activities to achieve the brand opportunity, Konka, sales double ahead of the situation. For the good performance of the record, he just wasn't surprised, he said, Konka in early forecast to LED TV is about to erupt, promptly adjust the production plan, supply chain, channel, new upgrades, inventory and other aspects is ready, get good grades will follow.

Force LED to break the puzzle industry optimistic about Konka

And a humble research report also revealed some clues. Industry Research Report shows that Chinese and foreign consumers are able to accept the price of LED LCD and ordinary lcd. U.S. consumers to the price ratio of 1.2:1 will be a large number of buyers to buy LED LCD, Chinese consumers simply wait until 1.5:1 will buy a lot of liquid crystal LED. Chinese consumers in the LED market consumption potential has exceeded Europe and the United states. So, it is wise to force LED color TV enterprises, will hit the bungled fighters. Analysis of the home appliance industry observers, Konka, SKYWORTH, Hisense is able to quickly keep up with the trend of consumption, and timely steering, accurate judgments on the market are not unrelated.

According to the reporter, as early as March of this year, most of the TV companies will focus on Internet TV, 3D TV speculation, Konka has phasing out the first generation of LED TV, heavy launch 4 series of 28 new LED network television network - Rui LED, and the first in the industry put forward the "open platform" the concept, in addition to the unique "brigates" technology, is also equipped with the industry's first fully open system, through the interface technology of independent research and development, the user can freely develop new software on TV, application of arbitrary functions. Konka Rui LED also by virtue of the slim edge of the blade design won the IFA international industrial design award.

In the process of fighting for the industry chain, Konka ahead of the deployment has won the battle for the starting line". Back in 2001, Konka Group has set up a wholly owned subsidiary as a Pathfinder to enter the LED industry. According to the Konka Research Institute deputy general manager Tang Hongmin said, to build a complete industrial chain, especially to speed up the LED upstream attack step, related technical preparations, a dedicated LED technology research postdoctoral workstation and two technology research and development