LED full-color display industry research

(1) Chinese full-color LED display industry introduction

The arrival of the information society, promote the development of modern information technology, LED display as information display products, widely used in securities trading, finance, airport, port, station, stadiums, road traffic, dispatching center, postal services, telecommunications, business field, advertising media, performances, meetings, exhibitions. With the improvement of LED material technology and technology, LED display screen has become one of the mainstream products of information display.

With red, green and blue LED tube influx China and Chinese enterprise research and development work, the use of red, green and blue LED production of full color display can display text, graphics, images, animation, video, video signal, market information, full-color LED display screen is widely used in Chinese from 1999 start.

LED technology and production costs continue to decline, LED display market sales began to accelerate growth. In 2008 before the financial crisis, investment growth of LED full-color display leasing relatively quickly, the financial crisis directly gives the industry a certain degree of impact; the 2008 Olympic Games to promote the development of China sports, the construction of the National Stadium, the basic use of LED full color display.

Economic conditions and LED full-color display prices directly affect the market demand. LED display products is sold in the form of a project, namely the final use of LED display contains the installation project of the design, construction and display point determination, customer service long-term maintenance, so it determines the operation mode of operation mode of the LED display market with the same project.

(two) the overall market situation of China LED display

2008 years ago, China's LED display, including single and double primary color, full-color display, have maintained a high growth rate. Affected by the economic crisis, investment is reduced, the demand for the display screen decreased significantly. 2008 market sales of 10 billion 20 million yuan, an increase of 38%. As of November 2009, market sales of about 10 billion 260 million yuan, is expected to annual sales of $11 billion 190 million, an increase of 11.7%.

Due to the financial crisis led to the decline in market demand, market competition is more intense, in order to compete for only the market, 08 years since the color display prices fell faster.

In 2009 instead of the single and double color display color screen display and advertising and become information display, such as the Beijing Metro Line 4 information indicating the display screen for use SD full-color display etc.. At present, the market share of full-color display is more than single and double color display, market sales accounted for 62.6%.

(three) full color LED display market

1, full-color LED overall market situation

Due to the rapid development of economy and the China Beijing 2008 Olympic Games, LED full-color display the overall market to maintain rapid growth, especially in 2007 and 2008, full-color display industry market relatively fast growth, growth reached 59.2% and 51.8% respectively.

The economic crisis in 2008 had a relatively large impact on the display demand, the greatest impact is the rental LED display screen, a sharp decline in the rental market, rental investment LED full color display with a relatively small.

With the rapid development of China's economic recovery, the 60 anniversary of the National Day celebrations in 2009 and the impact of World Expo in 2010, the color display market for nearly 6 billion 550 million years has been close to $09.

From the perspective of the entire industry layout, the focus of China's LED full-color display industry in East China and Southern China, the market demand in eastern and northern regions up to.

According to industry statistics, full-color LED display manufacturers most areas of East China, accounted for 34.5%, followed by the Southern China area, accounted for 28.7%, the rest of the main production plant, focus on smaller packaging companies, no innovation.

2008 LED display is the largest sales region in East China, accounting for 30.8%, followed by North China accounted for the proportion of 27.2%.

From the point of view of the distribution of industry users, the most used in 2008 is the stadium, and media leasing industry. The use of sports venues accounted for 28.5%, accounting for media leasing accounted for 25.5%.

2, LED full-color display industry market growth trend

LED display is still in emerging industries, the market saturation is not high. Customers using LED full-color display is concentrated in the high-end market. China's 4 trillion yuan investment to promote the development of China's LED large screen market. 2008, LED full-color display for the Chinese Olympic Games successfully realized the dream of science and technology olympics. The halo of the post Olympic effect still exists. LED display will be in 2010 in Shanghai, World Expo, the major sports venues, the renovation of the railway station, the airport, the construction of large shopping malls, business centers and other places to continue large-scale development.

Full color LED display will replace the dual color display, the market growth point, the proportion of the overall market will continue to expand. 2009-2011, China's LED display market average annual growth rate will reach 35%, in 2010 the market demand will reach $11 billion 830 million.

LED full-color display industry market growth trends mainly in the following areas:

1) full-color display products more detailed classification

Outdoor LED display brightness higher than the indoor, outdoor LED display brightness of 5000-6000 typical nits (CD / m2), indoor LED display 2000 bennett. In the outdoor, LED display with cold resistance, waterproof, dustproof and cooling function; LED display