LED industry: a new era of OEM development of new machines

In order to seize more market share, have a stronger market competitiveness, enterprises must learn from each other, through the powerful combination of the way to effective division of labor, in order to ensure the healthy development of enterprises. For OEM enterprises, build brand not only need to be familiar with the operation of the brand, but also to expand channels, behind the high profits are high risk, and help brands OEM only need to have certain advantages in R & D and production areas, to ensure that within the time specified in the quality and quantity of delivery will be.

For many companies, OEM is still a temptation of the market cake". "Specialize in", for the lighting industry, to the comprehensive development of the enterprise is not much, even if it is a listed company, there are also "short board effect", or reflected in the brand building, or embodied in market management, or embodied in the development of innovative, or reflected in the channel construction.

LED industry: a new era of OEM development of new machines

Therefore, in order to seize more market share, have a stronger market competitiveness, enterprises must learn from each other, through the powerful combination of the way to effective division of labor, in order to ensure the healthy development of enterprises. For OEM enterprises, build brand not only need to be familiar with the operation of the brand, but also to expand channels, behind the high profits are high risk, and help brands OEM only need to have certain advantages in R & D and production areas, to ensure that within the time specified in the quality and quantity of delivery will be. Under the balance of some of the lack of strength of small and medium enterprises, OEM has become the best choice.

In the era of LED lighting, many traditional lighting companies are facing an embarrassing situation of transformation and upgrading, which also adds to the development of OEM enterprises fertile ground". According to industry sources, perhaps LED technology is not perfect enough, so many of the traditional lighting companies in the LED era approaching, multi choice through OEM mode quickly cut into the field of LED.

In the interview, a business owner told reporters, for many traditional lighting companies, OEM is one of the most rapid development of LED lighting business, because the choice of OEM, the transformation of enterprises, capital investment, technology investment is relatively lower, and the return of funds relatively quickly. He also revealed that a domestic brand recently launched nearly 600 new products, but nearly 70% are looking for other enterprises OEM production. In fact, "existence is reasonable". For OEM companies, if the lucky to OEM international brands, in fact, is excellent. This will not only be able to enter the international market, increasing global awareness, but in product quality control, cost control, operating efficiency control in strict accordance with the purchase request to organize production, so as to further improve the management level of enterprises, enhance the comprehensive competitiveness of enterprises strength.