LED industry five chaos led to marry the wrong lang"

Chaos is still there, but the development of the industry is spiraling, the overall upward trend, gross profit margin is expected to gradually stabilize.

The channel also needs to have its own brand of its own future "big brothers" domineering news mentioned "strategic chaos", "model of chaos", "marketing chaos", "Chaos Management" and "supply chaos", the author believes that regardless of any industry, there are more or less the five or five kinds of chaos, chaos are there may be a second.

But there are voices that 2014 LED lighting era will come, the industry inflection point upward, profit improvement. Chaos is still there, but the development of the industry is spiraling, the overall upward trend, gross profit margin is expected to gradually stabilize.

LED industry five chaos led to marry the wrong lang"

On the other hand, it also gives the LED lighting companies to wake up, the channel is king, both to continue to expand the channels of product distribution, the product added more exports, but also to stabilize the existing channels, stable dealer heart. Ambitious channels will not see live, not drift, but will advance bravely.

In the business ecosystem network, to create their own brand channel channel, so that manufacturers recognize the channel network strength, such as quantity, network coverage level and quality management; to allow manufacturers to realize power network control channels, such as the appeal, influence, and loyalty rule making and maintenance.

Channel manufacturers can use the brand to build a network, but it is necessary to transform the brand power of the manufacturers into the channel brand power, these two brands of a dark force, the channel to establish a stable market position. Even if the manufacturers to withdraw the brand, the channel can still comeback. Some channels may now not big or has just started, but also know how to exist, there will be the next "big brothers" of life. So, out of the mix of rivers and lakes, both to have the courage, but also a vision.