LED industry is a new pattern of formation

Vice director of Chinese optics Optoelectronics Industry Association Branch LED display Jizhen Long Guan at present, LED display industry is facing a good market opportunity. With the improving function of LED material, full color display is becoming a new growth point for the LED display screen industry; the 2008 Beijing Olympic Games, 2010 Shanghai, World Expo and other large events, to bring more market opportunities for LED display market; the development of semiconductor lighting industry, open up more space for the development of LED display industry; outdoor advertising, sports, traffic and performances, exhibitions, leasing, gathering areas of the market has increased significantly. To seize these opportunities, we must objectively understand the current situation of the development of LED industry in china. The development of industry faces three major problems at present, the development of LED industry in China is facing three major problems, one is the lack of technological innovation ability, industry overall level of innovation needs to be improved. Mainly in the backbone of products with high technical content of new products and leading market development, technology and product clone "phenomenon, the industry can play a positive role in promoting technological progress and enhance the overall level of development of the industry leading enterprises lack of enterprise's R & D investment in serious shortage. Due to the lack of technological innovation, the low level of product technology, resulting in market competition, price war and a variety of non-standard competition behavior. Two is weaker and the core competitiveness of enterprises. The slow progress of technology, the low degree of product innovation, the lack of technical content and so on lead to the lack of core competitiveness. Three is the dislocation of industrial chain. Organic integration of upstream and downstream industries, professional collaboration and division of labor is the healthy development of the industry and a sign of maturity. LED industry in recent years there have been a lot of display manufacturing enterprises LED device packaging and LED device packaging enterprise production and supply of the situation. From the enterprise development, of course, has its reason, but the composition of the industry chain is unreasonable. The new trend of changes in the industrial structure industry development trend can be analyzed from the following three points: is a diversified product technology and products to deepen. Technical basis and level of China LED display industry should be said is quite advanced, advanced level of main products and key technology and international industry to maintain the same, but the technical level is relatively backward, in terms of product standardization, system design, reliability, manufacturing process and testing methods and abroad there is an obvious gap between. LED device technology and the improvement of its performance, the development of electronic technology change rapidly for LED display products, this technology brings a good foundation to deepen and improve. At the same time, LED has been widely used in various fields of social life, and the development of semiconductor lighting industry has brought a good opportunity for the LED display industry. Therefore, the LED display market has a bright future. Deepen the technical connotation, rich product system, product diversification, highlighting the advantages of leading products will be an important trend in the development of LED display industry. Two is the conventional product standardization and the specific application of specialized product. Related standard carry out publicity and promotion, will promote the development of standardization of LED display products. The conventional LED display products, standardization of display and control system will be more widely adopted, integrated LED display products in the industry will occupy the main position, specialization and standardization of LED display products production and technical service market will be more obvious. In professional applications, LED display products to meet the professional needs of the application, will continue to enhance the professional level, with specialized product applications will expand to form the LED display of new products and new applications, such as a large area of city lighting engineering LED display, sports venues, transportation LED display in the field of LED display. Three is to form a reasonable division of labor within the industry and new industry pattern. Along with the development of technology and market, China's LED display industry will gradually increase in the adjustment and reasonable division of labor, the formation of a new industrial structure. In the whole industry chain, the leading enterprises in the production of LED devices and the formation of the backbone enterprises in the production of display products will redefine the division of labor between the upstream and downstream industries, highlighting the specialization and cooperation. Maybe in the early stage of the development of semiconductor lighting industry, LED device manufacturers and display definition of specialization and cooperation of production enterprises is fuzzy, but with the expansion of market and technology products mature, this definition will become clear. In LED display industry, industry group will gradually form a proper classification, key control system technology research and development of technology-based enterprises, large-scale, standardized production of main products manufacturing enterprises, with the market application oriented technology service enterprises, to meet the needs of the professional market the application of professional enterprises etc..