LED industry new normal three characteristics

Introduction: in 2014, China's economy is a hot word is the new normal". CCTV news network for the new normal new journey, a series of reports, making the new normal this new economic term for the general public familiar. Medium and high speed, excellent structure, new power, multi challenge is regarded as the main feature of the new normal. In recent years, the rapid growth of China's LED industry. In 2014 it has shown a trend toward the new normal direction. Overall, this trend will be extended to 2015. LED industry, the new normal show three main features:

First, the industry plate amplification.

In 2014, a new era of global lighting industry has entered a leader of the China LED lighting, general lighting output of about 117 billion 100 million yuan, the growth rate of about 68%, accounting for the proportion of the application market by 2013 34%, increased to 41% in 2014. Which commercial lighting blowout growth, rapid growth of public lighting, home lighting began to start

Two market penetration is further accelerated.

Due to technological upgrading and competition, LED lighting products prices continue to decline year by year. LED lighting manufacturers continue to increase the channel sink efforts, the rapid development of electricity supplier channels, China's lighting market to accelerate the start of the two or three lines of the city. LED lighting market will pave the way in the past few years, in 2015 will usher in a rapid rise in the market, LED lighting market penetration is expected to rise from 16% in 2014 to $30%.

Three is the brand potential fission, cross-border integration.

The integration of passive or active mergers and acquisitions among enterprises is the trend of the times, and the application of the products is changing from the technical innovation to the business model of the integrated service innovation. At the same time, LED intelligent city and Home Furnishing and intelligent lighting concept gradually becomes hot. But at the same time, the real estate market downturn, the economic environment is not clear, such as the status quo is also the LED industry in 2015 to achieve the rapid growth of the need to challenge factors. On the whole, the 'new normal' will be the main theme of the development of China's LED industry.