LED industry off-season: the crisis of the enterprise as the turning point of the four recommendations

Specifically, companies can work from the following direction. Comprehensive attack does not mean that there is no off-season sales, but many products decreased, enterprises should try to enrich their product line based on existing equipment and personnel, the appropriate increase in the number of customized service, to create one-stop shopping for customers the opportunity to increase customer price. Two, the production of the quality of the off-season production task is not very heavy, in the organization of staff learning at the same time.

Perhaps the off-season is only a superficial phenomenon, the real essence is to see whether the enterprise off-season depends on the maturity of the development of the enterprise and the company's operating management capabilities.

Long ago, lighting marketing group is circulating a famous saying: there is no off-season off-season market, thought, meaning is the off-season is inevitable, but as long as the company is willing to work hard, and will not cause great harm to the off-season business.

Specifically, companies can work from the following direction.

A comprehensive attack, does not mean that there is no off-season sales, but many products decreased, enterprises should try to enrich their product line based on existing equipment and personnel, the appropriate increase in the number of customized service, to create one-stop shopping for customers the opportunity to increase customer price.

Two, the quality of the production task started off-season is not very heavy, while the organization staff should pay attention to the slow, making enterprises attach importance to the quality of the image, only with stable quality, in order to allow customers especially overseas customers have confidence in the enterprise. Every year, every year, the accumulation of customers will never abandon the enterprise.

Three, innovation is king innovation, has been the lifeblood of the lighting industry, the off-season production task is not heavy, the enterprises have more time for innovation, launched a variety of products to meet customer demand, which has strong competitiveness.

Four, to strengthen the brand season to do sales, off-season brand has long been known in the industry things, dare to play their own brand manufacturers, is not the focus of customer attention, because no one is willing to take their own brand joke.

In the off-season, companies can have time to improve their own cultural system, brand logo and connotation, and intentions to spread out, then to the peak season is bound to get a double harvest.

In fact, the so-called off-season, refers to the heat due to the weather is not conducive to the expansion of the decoration and dealers to digest inventory, bring down the purchase, the demand for products is not high.

The off-season comes every year companies really do not need to panic, but the opportunity is for those who are prepared, in the off-season make a difference, such as technology development, product preparation, internal efficiency, cultivate production line colleagues skills, once the external environment has been improved, to prepare for the enterprise will naturally occupy the initiative.