LED industry reshuffle on the eve of the market town ""

"Every year there is the off-season, this year the most obvious season", although in August 7th the beginning of autumn, the industry is such a feeling, even some people sing "summer such as cold, lighting industry in the end is what kind of situation, this season and last year? Let us look at how the industry tucao. Affected by the favorable situation of LED, the parties are in the capital influx of the industry, want a share, resulting in a surge in the number of manufacturers, the rapid expansion of the scale. In the overall market demand is relatively stable, these new forces to a certain extent, divided into the original market share of each enterprise should be given, so that the order between the various enterprises compared with previous years have been reduced. Some small scale, weak strength, the slow response of the enterprise, nature is not the size and strength of enterprises, so the emergence of "off-season light, small and medium enterprises unusually bleak", but it is not the way point, whether in the off-season and strict examination who can pass? Small and medium enterprises: employees 8 hours a day can not guarantee that the workload of the LED market this year, a little earlier than in previous years, the impact on the enterprise is also greater, a little unprepared. In early July, but also full load overtime to catch the goods, to a sudden sharp decline in late orders, even employees 8 hours a day can not guarantee the normal workload." Wang Saijun, general manager of the United States and the United States LED technology lighting told reporters. According to the reporter, even so, Zhen good beautiful day will not be too sad, they will be transformed into positive energy this season with a positive attitude, the service time on staff training, improve staff skills, in this way allows employees to reflect their own value in the enterprise. In attaining goodness beauty sense of belonging, to lay a solid foundation for the coming season. Zhongshan Ancient Town Michelle lighting factory, Xiong Shengfang believes that to take more time and effort in the development of new products in the off-season. Manufacturers continue to introduce new products, on the one hand enable dealers to market products can often for new dealers in other passive waiting season situation, to give consumers more choices, continued to maintain a strong market competitiveness; on the other hand, also to a certain extent to the dealer to convey some positive information. Firm the confidence of dealers, manufacturers and their dealers know that in pushing operations together to find ways to deal with the off-season. Workshop owner: workshop machines have a week to start in the alleyways in town are hidden in thousands or even tens of thousands of small workshops, and such small workshops of the anti risk ability is poor, once in the off-season is difficult, there are some temporary orders to do the square, also most rely on friends to come alive maintain. An unnamed shopkeeper complained to reporters: "the workshop of the machines have a week to start, now completely to receive orders, and inventory has done enough, did not dare to do more inventory. There is no single can only give employees a holiday, the wages of employees are calculated in the form of a piece of work, did not live means that there is no wage income, which employees will follow us down?" Because there's nothing to do, this workshop inside and outside hire employees basically have to leave, the rest are their own family, brothers and sisters in laws, in order to maintain essential daily expenses, you have to start looking for some temporary work to do. In fact, the staff left is the fatal damage to these small workshops, once the season comes, when there is an order, but also because it can not recruit the right people and affect the normal production. On the one hand can not get the order, on the other hand, but also to find ways to stabilize the staff, so that the bosses are racking their brains, and in this situation is not a small workshop. Clerk: street stores out of the shop to attract passers-by to see light when far along the ten few stores near the street lighting to an ancient city of lighting accessories, there is always the salesperson ebullience far in passing to attract the people into the store to see the light, the reporter who has been to the store they recruit introduce product experience they, too thoughtful reception, let reporters feel shy and tell them not to buy the lamp. Compared to the other store salesperson lazily in the stores to drink tea and chat, play computer, guests to the reception of the situation, these stood outside the salesperson to attract guests and vibrant have become ten lighting street in the town of a unique landscape. "Every manufacturer and every outlet is inevitably going through this relatively deserted stage. At this time, we small and medium-sized enterprises need to do everything possible to live a little taste, can take a step forward, not in the bleak death. In fact, we stand at the door to attract guests approach is no way to actively go out, to attract a guest is a guest." The salesmen say. According to this reporter observed, they go out to attract guests to do simple and effective, every day into the store to see the product by someone other than the store was a lot more, and eventually reach the purchase intention can also have a lot of. Channel business: in recent months, the business is more difficult than ever before to do what the market situation, dealers in the forefront of the market have the right to speak. The reporter visited some of the shops, they said, in the traditional off-season this year, the time, and