LED is not a revolution

In June 18th this year, the the Great Wall display Shichahai in Beijing held a "green the Great Wall, V at Expo" as the theme of the the Great Wall displays "V smile 2010" campaign launch ceremony and press conference. After the conference, we conducted an exclusive interview with Wang Zhenfeng, director of marketing director of the Great Wall, Mr. Wang Zhenfeng raised the question for us to bring a lot of wonderful answers.

More interesting: the impact of the Expo the Great Wall LCD V laugh 2010 launch ceremony

Wang Zhenfeng, director of marketing, the Great Wall

From the current market situation, the major manufacturers are using LCD display products LED backlight design in the promotion, but from the consumer perspective, everyone for this part type displays a very high degree of concern, and also can bring a part of the sales promotion models. It seems to be more mature LED backlight LCD market, but it is still in the early stages of development. The current LED market is still making cakes, and how to find the right way to cut the cake, is a problem.

In response to this problem, Mr. Wang Zhenfeng talked about:

I think this is the case, the display market you cooked a little this year more intense competition, in addition to various competitors, like you said, you grab the cake, is in the competition, more is LCD, according to LCD LCD, because many of its competitors, including many panel factory has completed LED the production line of its fixed assets depreciation, I think the future of LED occupy more than 50% share, everyone in it in order to get more market share, at the last LCD cake, LCD has already done, but rushed to grab it. At the same time for the future LED is doing, I think it may be, at least we are in a very small amount of time, three months to complete the LCD full range of products, in September will be in Beijing to develop a new product.

You just said in the LED market and how to deal with, I think in the new stage, the most important stage is fast, one is your development cycle, promotion cycle faster, while the market expected, preheating is also faster, and more relations and comparative or upstream maintained, will obtain good resources in the early time resources.

From the current market point of view, the share of LED backlight LCD display is still gradually expanding, and the major brands, including the Great Wall, including the production of LED LCD has been launched in the most important position. After continuous expansion, the future of LED LCD market share will exceed 50%. However, LED backlight display is consumers can not be recognized by the intuitive way to change, so it is not a revolutionary technology, but the touch and 3D is a revolutionary development, and is the trend of the development of LED backlight models. However, due to many limitations, touch and 3D LCD display makes it difficult for consumers to accept.

PPT-- competition for live speech

But LED backlit LCD display is different, their price has been approaching the traditional CCFL backlight models, coupled with the publicity and a wide range of consumer acceptance, after the change of accumulation and channel management strategy in a certain period of time, will make the cake gradually mature. In the early stage of the first to seize the LED backlight market, when the post cutting cake, will occupy enough, so the design of LED backlight LCD products at the launch is very necessary and important.

At present the sharp compression cost, profit rate decreased gradually in the era of the LCD backlight, LED in terms of cost will be more dominant, has a certain profit space, so it's efforts to promote and launch will become the major manufacturers to display new.

During a downturn in the industry manufacturers to compete

On the current development trend, the entire DIY market as a result of being subjected to the brand computer and notebook computers and other factors, has shown a shrinking trend. In our understanding of the display market, the industry has been a landslide, in the face of such a trend, the the Great Wall monitor will make how to deal with?

Live presentation PPT-- monitor is irreplaceable

Mr. Wang Zhenfeng replied to the question:

This problem is the answer I love. Because I think we did a good job.

First of all, I would like to tell you about it, I personally feel that we understand the misunderstanding, monitor sales continued to decline, in fact, I think this is wrong. If we always point should do this by the display from the factory side, the factory's side in the ongoing annual sales increase, such as you do brand, even small amount of electricity, it must have a display device. With the increasing popularity of computers, the overall number, from the factory, a lot of increase every year. But from our display brand, is equal to the DIY market that we often mention, I do a direct display of independent sales channels inside, its share is shrinking, this is an indisputable fact. The overall market share is shrinking. The earliest possible accounted for 100%, that time is not what brand of computer, just out of the city of Zhongguancun computer market, all may be installed, to the final brand machine, then DIY market share is shrinking, and finally to the notebook, the proportion in the shrinking, this is an ironclad fact.

But the number from our side