LED lighting (lighting) industry double 11 record list

November 12th 0 points, Alibaba double global Carnival officially ended 11. According to data provided by Ali, the total turnover of eleven yuan in the total number of Alibaba's platform on the same day reached $120 billion 700 million, of which the proportion of wireless reached 81.87%.

In this 1207 million Chinese lighting companies who contribute? Take a look at big data.

Home improvement industry: lighting products sales

From the display data in the business staff, in Home Furnishing building materials brand rankings, namely Jomoo, AIA ceiling, nature, Dongpeng tiles, Baer flagship store, Aupu, Nobel Home Furnishing integrated ceramic tile, ceramic tile, ceramic tile, for Italian OPPLE lighting. Only a OPPLE lighting lighting industry brand lamps, home building materials categories into the top 10, followed by NVC, ranked fifteenth.

In 2015 5 home lighting brands entrenched Jiezhuang building materials before ten, 2016 lamps home and sales gap is obvious, however, we also see that in the double eleven home building materials sales of TOP20 products, lighting products accounted for 70% of the number of total products, lighting products throughout the home building materials accounted for a relatively large, but because the price of a single product is low, and large building materials to Home Furnishing than in the sales amount at a disadvantage.

OPPLE, NVC innovation height

2016 double eleven OPPLE lighting miracle, that is super day eight thirty last year the total turnover, and ultimately to the official 204 million 600 thousand direct sales ranked first for four consecutive years won the first lighting decoration industry, the number of three switch socket series in Tmall TOP sales category list.

As Chinese lighting industry leading enterprises, NVC double 11 to new heights of record, the whole network full exceeded 130 million, an increase of 156% last year, accounted for 80% of the mobile terminal.

At the same time, the platform is not far behind, light network firepower, the performance of the whole line. 11.11 Carnival activities, just a short span of 24 hours, turnover exceeded $25 million. Eleven it is broke and EDS double victory, sales break 32 million 450 thousand.

The traditional brand network, the advantage

In the top ten Lamps lighting, OPPLE lighting, NVC/ were OPPLE/, Philips/, AOZZO/, Aldo NVC PHILPS, Matsushita, Panasonic/, the captain, Osairous/, King Ousailuosi Shiyuan, Moldova light era. There are 4 traditional brands, and the network has a brand of 6.

In the light, double the eleven sales of the top ten were OPPLE/ Philips/ NVC/, OPPLE lighting, PHILPS, FSL, Edlan, NVC Midea/ beauty, LED, moon, auroral Caiden, Wright Cnlight/. Among them, there are 7 traditional brands, the network has a brand of 3.

We can see that in the double eleven sales network, brand in the "lighting" occupy a larger advantage, and brand advantage in the traditional "source" is large, and the brand awareness, channel line layout, product positioning and other factors are closely related.

In terms of sales, regardless of class or class of lighting source, the traditional brand advantage in the top five, especially the light is swept the top five. It is not difficult to see that the traditional brand relies on strong line resources and brand appeal, is in the field of electricity providers yuezhanyueyong.

OPPLE lighting as an example, since 2011 to participate in the double eleven, its sales volume from 3 million to 2012 16 million, 2013 60 million, 2014 94 million, 2015 120 million, 2016 to 204 million 600 thousand yuan, can be said that the sales rising.

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