LED lighting behind the scenery is struggling

Introduction: in recent years, under the strong support and promotion of the government, the phasing out of incandescent lighting program, LED lighting market started quickly, LED is the traditional lighting into the accelerated development period. It is reported, LED packaging and application products prices fell by an average of about 20% rate, expected future demand will show a rapid growth of LED three years trend.

Although LED lighting to replace the traditional lighting industry is the future trend, but the quality of LED lighting products on the market varies greatly, the market price of LED lighting and consumer acceptance has become a key factor hindering the popularity of products. Recently, the Guangzhou Municipal Quality Supervision and testing institute in the field of circulation in Guangzhou sales of energy-saving lamps, LED bulbs, such as bulb sampling inspection, energy-saving lamp failure rate of 68.75%, LED ball bubble lamp failure rate of 50%. Most of the products are incomplete, the insulation resistance and dielectric strength does not meet the requirements and other issues, reflecting some manufacturers in order to profit and reduce product quality, affecting the healthy development of the industry.

The quality of lighting products in the domestic market needs to be improved, and the foreign market should not be ignored. With the improvement of people's awareness of energy saving, the market capacity of low energy consumption lamps is expanding, but at the same time, the quality requirements of lamps and lanterns, etc.. It is understood that the first quarter of 2014, the EU rapid alert system for consumer RAPEX and the Consumer Product Safety Commission CPSC cumulative bulletin China lamps unqualified case more than 21, accounting for nearly 40% of the total amount of electromechanical products in Europe and the United States informed.

The report shows that the design defect is still the main reason for the unqualified export lamps, especially the insulation protection of the products, these products in the design of the source has not meet the requirements of international mandatory standards. One of the LED lamps gradually become one of the substandard goods, accounting for 1/3 of the total number of lamps were informed, the proportion has been caught up with decorative lamps and other traditional lamps.

LED lighting behind the scenery is struggling

Throughout the LED lighting industry, looks like scenery, but actually struggling. Compared to traditional lighting, LED lighting industry is a new industry, and a large number of LED lighting applications, the price war continues, some of the LED product gross margin is not as good as traditional lighting products. In order to allow LED business to achieve explosive growth, the traditional lighting companies have to seek product restructuring, extend the industrial chain, and constantly enhance their competitive strength. With long-term brand building and strong channel resources, the traditional lighting companies with the release of production capacity, low cost of production has obvious advantages in the LED market, can only seize market share, the real money is not more than LED enterprises.

Favorable market, attracting a lot of small lighting companies to join the LED war. The technology and scale of SMEs are relatively weak, lack of risk awareness and independent design capability, only focus on product appearance and cost, ignoring the quality and safety. In financial support, SMEs have encountered difficulties in financing. Enterprises in order to survive, costly vicious competition, thus blindly into a price war quagmire. Some enterprises regardless of the development situation in the industry, does not have the corresponding quality control design and inspection capacity before the case blindly launched LED products in the market before is not in accordance with the standard test, the cause of the current situation of LED products on the market out of order. With the increase in the amount of use, the state of the LED lighting products continue to increase the intensity of spot checks, the risk of products encountered notification continued to increase.

Fortunately, after the first two years of industry competition and demand adjustment, the current corporate behavior has become more rational, I believe in the end of 2014 the industry competition pattern will be basically stable. Overall, the overall advantages of LED lighting products are far more than traditional lighting products, in the continuous market promotion and cost reduction, LED lighting products will eventually replace the traditional lighting products.