LED lighting bottom line thinking

From the bottom line thinking, LED lighting companies should pay attention to solve five problems.

1, survival and development

2014 LED overcapacity, price war, closures, the industry as a whole to bring some negative emotions. An industry expert in Shenzhen in October 2014, said: China's LED lighting business is about 20000, the market value of about 500 billion of the lighting, the survival rate after 3 years may be only about 25%, about 5000 companies survive. Of course, the result is not necessarily the case, however, the survival and development, this is a constant law.

2, stick to and innovation

In 2014 the hot filament bulb, is to stick with the breakthrough using the 130 years of incandescent lamp, but continue to use incandescent lamp technology, Du fumeisi, inert gas conduction...... Is it really the direction of LED development? It's worth thinking about! I believe in 2015, filament bulb bulb to the gas should be the corresponding advent. Boston consulting released in 2014 the world's 50 most innovative companies, including apple, Google, Samsung, Microsoft, IBM ranked the top five, we hope that more and more Chinese companies can continue to enter this list.

3, the public and minority

The product is currently in oligopoly state, there is Chinese lamp Wang said the Foshan enterprises produce bulb about 8000000; Xiamen export enterprises produce bulb about 13000000; Zhongshan is a packaging company packaging device to produce tens of thousands of KK. Just as "Matthew effect", the stronger and weaker. In contrast, a niche product, perhaps deep market segments, will play their proper role, by product segmentation, segmentation, division of labor service segmentation, customer segmentation, channel segmentation, may find a new blue ocean.

4, alternative and beyond

LED bulb lamp, LED straight tube lamp is a typical alternative to traditional lighting, if coupled with emergency function, you can start on the basis of alternative. Transcendence is a gradual process, not overnight. Because of the LED, for the lamp design provides unlimited imagination space, if there are some new minimally invasive? Such as intelligent lighting, interactive lighting, mobile lighting, emergency lighting, flexible lighting......

5, offline and online

Traditional lighting stores to the ancient town, for example, there are 47 professional lighting stores, the total area of more than 3 million square meters of its business: which has been built in the store has a total of 31 stores in the construction of the 16. So many stores in the electricity supplier under strong pressure, how long can fire? Worth thinking!

With the rapid development of the impact of electricity providers, many entities in lighting market business is deserted, under the tide of mobile Internet, to "more and O2O business model innovation sharing, equality, experience" more popular on the market. According to statistics show that: in 2014 the market size of online shopping lighting products $2 billion 400 million, accounting for 14.4% of all sales channels. Estimated that by 2017, the proportion of online shopping will reach 30%, more than lighting engineering, lighting and other lighting products sales hypermarkets become the largest sales channels. 2014 double 11, Taobao lighting products (light source products + lighting products) sales of 454 million yuan, an increase of 38.88%. How to better combine the line and the line is more we should consider the business model.

Concluding remarks

2015 is a crucial year for China's LED to start again, because we are still a step away from the top of the semiconductor lighting industry! I believe in the efforts of colleagues in the industry, 2015, the Chinese LED in innovative thinking and then start, China LED unstoppable!