LED lighting brand in Tmall's ten years what changes?

What is reality? The reality is: the prospects for the development of lighting electricity supplier and the future is beautiful and bright, but the status quo and the process is sad and bumpy. And this process is not you see clearly, perseverance, endurance, there are good results. This is the reality!

Lighting in Tmall: the difficulty is still not far away

10 years ago, sales of lighting products in the electronic business platform began, but the sales performance is not ideal; 10 years later, the lighting product breakthrough in electricity sales, but still with difficulties and bottlenecks, not far away.

The Tmall mall as an example, the electricity supplier could not resist the temptation of NVC, Huayi, OPPLE lighting, lighting, lighting, and other brands have Qilang Aldo Tmall mall opened the official flagship store. In the Tmall search "Tmall mall Jiezhuang" input "lighting", were found 3217 shops, 223111 related products, including multi brand outlets, including brand OPPLE, PHILPS, Huayi, NVC, Aldo, products include ceiling lamps, chandeliers, wall lamp, room lamp etc..

Whether it is the brand big coffee or emerging brands, in recent years, the number of brands to enter the field of electricity providers more and more, and its market potential and the development of the release rate is also unexpected. Data from Tmall platform shows that in recent years, the overall trend of sales of lamps and lanterns category is very clear, gratifying development results.

To this end, the lighting business entities and electricity supplier, who is the future? The discussion began to diffuse, and this discussion is based on the rapid development of electricity providers, has not yet break the bottleneck and the possibility of a future. The reason, we note that, due to the special properties of lighting products, experience, sale, distribution and many other aspects, a simple electricity supplier sales model is difficult to give.

Market research shows: first, many lighting manufacturers that high-end lighting products must be through the store to bring customers intuitive feelings, and lighting product distribution, installation and service of customer service is very important; if you focus only on the network promotion and the lack of the store support, bear the risk of large enterprises need; two, some of the price comparison high lighting products, a niche product in the market, but pay attention to online sales price transparency, so sometimes the price, service or risk is difficult to assess; three, some of the electricity supplier platform or a commodity trading commission, directly affect the enterprise's profit space; four, lighting enterprises to enter the electricity business platform while the initial investment cost is low, but later promotion marketing, and other hidden costs are very high, the profit cycle is not determined.

Based on this, many industry insiders believe that the electricity supplier as auxiliary lighting business channels, help enterprises to find the difference of road development, but if the electricity supplier as the main channel, to give up the main battlefield of the lighting area "".

Electricity supplier VS store: there are bottlenecks to be broken

We stand in a discussion of the point of view: lighting business electricity supplier and the development of physical stores in the end what are the bottlenecks need to break through? How to achieve better integration and development......

Manufacturers talk about electricity supplier development"

Electricity supplier development is the biggest obstacle to the lack of brand operation;

Engaged in electricity supplier professionals are too scarce;

Lighting products on the electronic business platform production standards are not uniform;

Electricity supplier for non professional logistics transportation, installation, easy to cause damage, resulting in consumer disputes;

Lighting brands do electricity supplier must have a strong product development and manufacturing capabilities;

Lighting electricity supplier development needs to enhance the product experience;

Single product or a single series of products in the electricity supplier is difficult to have a future.

Manufacturers talk about the development of the store"

The main problem is the physical store operating costs continue to rise;

Staff salaries, staff training costs lead to higher profits decline;

The number of categories and quantity of products displayed in the store is limited;

Store sales promotion costs rising;

The store market coverage and scope of services by geographical limitations;

Integrated brand lighting products more suitable for sale in the store;

The future direction of the store is to take the road of brand development and fine service".

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).