LED lighting business electricity supplier three points difficult performance

In fact, in the course of the development of the electricity supplier has encountered many difficulties and setbacks.

There is no doubt that the rapid development of e-commerce so many traditional companies see hope, they are excited and excited. Indeed, many traditional companies have many years of brand accumulation and precipitation, there is a deep understanding of the product, there are inherent advantages of cost control, they seem to be easy to enter e-commerce. But in fact, they have encountered many difficulties and setbacks in the development of the electricity supplier process.

Summarize some points:

LED lighting business electricity supplier three points difficult performance

First, because business owners do not understand e-commerce.

Their past development and sales of products on the Internet can not play the idea of turning. What is the reason? Traditional enterprises lack of Internet thinking. The Internet is a very popular thinking of a word, I understand it is very simple, interactive and emotional marketing, story marketing. On the network you sell the product, is no longer a blunt product, but a vivid story, is a sincere emotion, you really want to build up the emotional resonance with consumers.

Second, is the enterprise generally have quick success and instant benefit psychology.

Boss finalized, start the electricity supplier, began to set up a team in a big way, ready inventory, hoping to earn a full bowl full of pots in a short time. In fact, this is a typical quick success mentality. Traditional enterprises to enter the line, a completely strange environment, coupled with the fierce market competition, the need for a long learning cycle. If the boss over the pursuit of sales and market share, is likely to be Shajiquluan, kill a top brand. The correct approach should be gradual, to focus on the future electricity supplier through this channel, the brand can be quickly recognized and accepted by consumers, can bring huge value-added products, the propaganda effect is large.

Third, the lack of comprehensive thinking.

When it comes to e-commerce, many companies understand that Tmall or Jingdong, or WeChat, in fact, this is extremely one-sided thinking. E-commerce is a systematic process, the whole network marketing. What is the whole network marketing? It is directly connected to the computer, the phone and the line, the integration of the traditional Internet and mobile Internet, terminal entity store, you can achieve data sharing in different platforms. It integrates product planning, product development, website construction, shop operation, brand promotion, product distribution and other e-commerce content into one. This compound marketing model will give the traditional enterprise more imagination, while accelerating the process of traditional enterprise electricity supplier.