LED lighting business strategy: how to find the right dealer?

On the current competitive situation, it is difficult to find a suitable dealer in the mature market and expand sales. Do not say it is unknown small brands, the new brand, is a lot of operations for many years to find the right brand is a major problem, so the company's annual investment in the basic annual injury. So companies are not looking for a dealer can get a certain market, but the cycle to find a number of dealers may not necessarily be based on a market. LED lighting sales can not go on, investment is difficult for small business owners and sales executives most headaches. This is not necessarily difficult to find dealers acting product sales, but a long time in the find - loss - to find - re circulation.

On the current competitive situation, it is difficult to find a suitable dealer in the mature market and expand sales. Do not say it is unknown small brands, the new brand, is a lot of operations for many years to find the right brand is a major problem, so the company's annual investment in the basic annual injury.

So companies are not looking for a dealer can get a certain market, but the cycle to find a number of dealers may not necessarily be based on a market. How to dig out their own dealers and what the market is worthy of our attention? First of all, we should have a clear understanding of their goals, choose their own dealers.

A lot of choice for large enterprises to develop new markets and market in the city to do the biggest business, or well-known brands of distributors, dealers think is good as long as they fix their dealers, sales in this store can worry. In fact, the strength of the dealer is only the basis, the key is whether the dealer is willing to do, concentrate on doing your brand. This is why the same brand in different market and different regional sales will be different. So look for dealers mentality should be: the right is the first choice.

What are the potential distributors are appropriate, we need to dig it? As a small business or new enterprises, should find small business brand dealers in the provincial market, at the market for big business brand dealers. In the provincial market to find small brand businesses, to find the brand positioning and brand positioning of the company is operating at or below the brand positioning of the dealer. This is easy to cause the dealer's interest and attention. In some prefecture level market, you can try to find some big brand distributors. Because they do not get the exclusive agent of the big brands, but also the idea of running a big brand. Such dealers have a certain development market ambitions and ideas, as long as there is a suitable product they will be able to market the prefecture level cities.

The source of county-level dealers, in addition to lighting distributors, lighting outside the building materials dealers is also small enterprises and new enterprises, the building materials business to have cross category management needs, such as flooring, wardrobe cabinets, ceramic and sanitary ware dealers are potential customers, it can sell lighting products, because it is only building materials procurement of intermediate links, customers, sales channels and other advantages. According to the author's observation: cross category dealers resources are concentrated in the county city, county-level city building materials businesses generally comprehensive products, such as sales of bathroom tiles dealers may also in the sales of LED lighting products and lighting.

What is the current situation of county economy is the city construction, the government and the public the rapid accumulation of a large number of funds required for investment and consumption, the current real estate construction and consumption demand rapid release period, to the county to city sales should become an important enterprise strategy.