LED lighting businesses how to earn in Taobao full bowl gold?

Introduction: with a lot of clients to chat, they said Taobao shop pressure is more and more big, on the one hand is the increased advertising investment, on the one hand is the market more and more intense price competition, many have invested in Taobao or Taobao to make people cautious. So, for LED lighting business, Taobao how to do to make money? This article will not teach you some of the operations of dry goods, but from my observation and analysis to provide some reference to do Taobao.

Market segmentation

Unlike last year, this year, we do find the shop planning enterprise is to subdivide the market based, whether it is Chinese modern lamp, lamp, lamp or lamps fan children, customers invariably chose the market segments. Why do market segments? The reason is bigger and the whole product, the product line is too long, the stock is big, the new product introduction speed is slow, the enterprise pressure is big. On the contrary, because the market segments more focused, companies in a particular area of products and services to achieve the ultimate, not only small business pressure, but also to better serve consumers.

Improve customer price

From Taobao's recent policy, the official is to resist the low price, to support less and less cheap products, especially for Tmall. So, what is the low price? The products you sell are lower than the industry average. Some customers, in order to attract traffic, take the low blow money, promote sales, but imagine the nature of the flow of low prices to attract you not accurate customer, how much can bring related sales? In addition, the low price of the product will weaken the weight of the rankings, is not meant to fight cheap mean thankless?

Some customers say the product homogeneity so serious, how to improve customer unit price? My advice is,

The first brand manufacturers to produce high-quality products, good product itself is a gilded signboard. Second from the whole to the brand packaging and upgrades, including vision, selling points refining, differentiated marketing. The same products, different packaging reflects the grades and values are also different. After all, people rely on clothes horse saddle.

Good old customer marketing

Taobao's advertising costs are getting higher and higher, especially in the case of the conversion rate is not high, investment advertising can only burn. We all know that the old customer is the lowest cost, good old customer marketing is to help you make money. Some people say that lighting is a one-time consumption, do not have much significance to the old customer marketing. I want to say is that every customer is behind the 50 intention of the customer, the existing old customer service, let them feel cool, they give you introduce the customer, this is the greatest value.