LED lighting channels where to go?

Introduction: when the lack of understanding of the nature of the channel, it is difficult to pinpoint their own position, it is inevitable to send a channel where? "Question. What is "channel"? Popular understanding, is "ditch and road" and said. What is a ditch for? Is the upstream water, drainage to the downstream.

Since the Spring Festival, I visited dozens of LED lighting companies. For the current development of China's LED lighting industry, the general understanding of the enterprise is more cruel! More intense! The market is more popular! In this series of exclamation points, the enterprise also has the question: where to go? Why this question? Because there are a lot of LED lighting companies have not yet found their own road, and even a lot of enterprises on the channel to understand the word, are still in the shallow level of "agents" and "dealers" level.

So, LED lighting enterprise channel said, in the end what content should be included?

LED lighting channels where to go?

The author believes that, LED lighting business any kind of product sales to consumers, is a channel. In accordance with the industry's popular classification, there should be channels of distribution, engineering channels, retail channels, electricity supplier channels, EMC channels, channels and other channels. These channels are the need for carriers, such as distributors, engineering, retailers, electronic business platform, energy companies, shopping malls, supermarkets, etc.. The current LED lighting companies, the channel of the trapped, is confused in not knowing what kind of carrier.

The enterprise is multi-faceted, channel carrier is also multi-faceted. A lot of LED lighting companies will simply be on the professional lighting market to understand the business as the "Circulation", very one-sided. In fact, China's lighting industry excellent dealers, which is not a comprehensive development? They not only in the local market has a strong circulation and distribution capabilities, but also has a very strong public relations capacity of engineering; they not only have a beautiful store, but also has experienced team.

For LED lighting companies, you want, or do not want to, the channel is there, it will not be an exclusive enterprise, it will not be a personal exclusive. Whether or not to have a channel, ultimately depends on the business and the business whether like-minded".