LED lighting civilian billion cake.

As an industry with tens of billions of kilowatt hours of space, as well as hundreds of billions of potential market industries, China's LED civil lighting is almost an uncultivated virgin land. Different from the LED public lighting frequently favored by government companies in the situation, LED civilian lighting has been waiting for too long. "We do LED in order to eliminate the low light effect of lighting. The application of LED technology in the civilian market, the most energy saving and environmental protection light source to ordinary people, so that it benefits thousands of families, is the dream of every LED people." CREE (Cree) Tang Guoqing, general manager of China in an interview with China Economic Times reporter, so confided. However, in the two aspects of the market and energy saving has a great potential for LED civilian lighting industry, but has not been the development opportunity, according to statistics, in recent years, the share of LED in the civilian market has been less than 5%. LED price behind the problem LED price level, is the most direct factor affecting people to buy. According to the Shenzhen retop lighting manager Wang Junqiang introduction, due to the high cost of the chip LED lamp prices have been high, several times or even several times higher than the price of ordinary lamps, it is difficult to let ordinary people accept. The core technology to restrict the price of lamps has been mastered in the hands of foreign high-end enterprises, there is no pricing power of domestic enterprises, can not determine the price trend. It is understood, LED fluorescent lamp, retop lighting bulb production exported to abroad, in the country, with hotels, commercial lighting engineering, in the civilian market this piece, acceptance of home is far lower than Europe and the United states. The lowest price is not conducive to the promotion, but there is another problem. This newspaper was informed that a few days ago, Fujian, a photoelectric lighting company announced its civilian LED products across the board price of more than 25%, triggering a sensation in the industry, the price war between enterprises will also enter the white hot. According to some manufacturers to reflect the price of many LED products fell 50% compared with last year, some small factories and even more than the price of more than 70%, thus triggering a panic buying spree. Enterprise price war, does not mean that the promotion of LED lamps to solve this problem. In this regard, FSL (000541) lamps association secretary general Zhang Hua expressed his concern: because of the lack of LED industry standards, the quality of the great differences between lamps. Good lighting, the cost is too high, people can not accept. Poor quality lamps, the price can really come down, but the people after the purchase, there are problems, but it will affect their confidence in the LED lighting, so that the image of the entire LED industry damage. Only the decline in the cost of technology in order to stimulate the healthy price of LED lamps." As the general manager of the international LED chip giant in China, Tang Guoqing believes that multi-party cooperation in order to truly achieve the promotion of LED in the civilian market. For manufacturers, to ensure the quality of products under the premise of efforts to reduce the price of the product. As far as CREE is concerned, our chip is made of 2 inches of 4 inches, and then do the same as the size of 6 inches. As a result, the brightness increases, while prices have been reduced. With a share of the money, you can buy double lumen." Tang Guoqing introduction, of course, not only LED companies to work hard, LED related industries should also strive to reduce the total production costs, such as lamps and other aspects. From the government level, on the one hand to give financial subsidies, but also the need for policy guidance." When will the family allowance in place since 2003, the Ministry of science and Technology launched a national semiconductor lighting project, "12th Five-Year" plan, 2 billion 200 million yuan in direct subsidies for energy-saving lamps and LED lights, lighting demonstration project as well as Guangdong, Fujian and other places have launched LED, LED lighting has been the focus of energy-saving emission reduction strategy. From the central to local, LED industry ushered in an increasing number of policy support. But it is not difficult to see that policy support is mainly concentrated in the public sector lighting, traffic lighting and other areas of public lighting, and energy saving and emission reduction potential of the larger LED civilian lighting industry, but has long been lingering. From Europe and the United States, the development of these LED lighting experience, the choice of high-quality LED products, subsidies directly to the family, so as to more effectively promote civilian lighting. Tang Guoqing said: "the practice of the United States will lead us a lot, they are direct subsidies to each lamp above, say, $20 worth of light, the market price is $15, $5 by direct government subsidies to the people." According to the Japanese government website news release, since 2011, in order to achieve the goal of energy saving, Japan introduced a number of policies to promote the popularity of LED lamps. Tokyo to 19 million families free of charge LED ball bubble lamp coupons and related energy-saving gifts; Yamaguchi city for the purchase of LED lighting products for consumers of over 5000 yen, can be free to choose a LED lamp. The latest data show that the penetration rate of LED lamps in Japan has more than 25%, the Japanese economy and industry, the province also achieved the goal of saving electricity 15%. In China, the hope that the policy support to reduce the cost of purchasing high-quality LED products for the people, it seems that there are many difficulties. Some industry insiders believe that, in order to stimulate the local economy, improve GDP and other reasons, the government is more inclined to subsidize enterprises. "In China, subsidies to every household seem unrealistic. Like Foshan, Chancheng, the latest introduction of LED indoor lighting subsidies, but also for institutions. I think the government should think of a leading role in the success of public lighting, to improve people