LED lighting companies adhere to all users to launch a variety of differentiated products and services

Since 2013, China's LED chip companies have been seeking change. Taking into account the LED chip technology innovation, to improve product indicators, reduce production costs and develop the market plays a crucial role. From the technological innovation of enterprises, the difference of position competition strategy, driven enterprise development pattern connotation, the future will also lock the large size reverse polarity red LED chip and high power white light blue chip upgrade research and development, and strive to promote the better and more suitable for the market demand of the chip.

According to statistics, in recent years, the annual growth rate of global LED lighting energy saving industry output remained above 20%. By 2020 the global lighting market will be more than 150 billion U.S. dollars, LED lighting market is expected to reach $75 billion, accounting for the global lighting market share of 50%. Therefore, enterprises adhere to technological innovation and differentiated development strategy, a timely introduction of tight market 0.5W, 0.2W blue light product, the product innovation of the wide spectrum mirror and R electrode, SD technology, the light effect is improved from 12% to 15%, respectively 25lm and 50lm, at the same time, our unique the structural design of the device, the chip voltage generally lower than their peers in 0.1 ~ 0.2V, really promote energy efficient, widely praised by users, the current shortage in the field of lighting.

In recent years, under the background of global energy saving and emission reduction, countries have ushered in the climax of the development of LED industry. China has become one of the fastest growing LED industry in the world, but also the major LED companies have vied for the land. In order to industrial environment LED in the middle of forest under the lighting market to seize the opportunity of the rise, companies adhere to technological innovation and differentiated development strategy, adhere to all the user centric business philosophy, to launch all kinds of differentiated products and services, won the customer's recognition and respect.

LED lighting companies adhere to all users to launch a variety of differentiated products and services

LED lighting how to carry out the "differentiated services" over? At the same time, the company focused on the implementation of differentiated services for different customers, according to the different needs of customers, customized differentiated products for customers to truly achieve customer centric. On the other hand, the focus of the introduction of independent intellectual property rights of large size reverse polarity LED chip, widely used in stage lighting and lighting market, and actively seize the domestic reverse polarity chip market. The company adopts the W technology which is the red light of LED, which represents the highest level of the red light LED process in the company, and won the three prize of the national innovation product award and Shandong science and technology progress award. The advantages of the process are embodied in the current expansion process, the design of the special structure of the binding mirror layer, and the surface treatment on the surface of the chip. The whole process makes the external quantum efficiency of the chip increase by more than 15%, and the heat dissipation performance is good.

Is currently the only domestic enterprises with independent intellectual property rights of the reverse polarity red technology, and high power red currently only enterprises have the mature technology, the performance of the chip and the chip level is quite similar to Taiwan. In addition, the chip has a vertical structure and the same side of the dual electrode structure of two kinds of products, suitable for single lamp packaging and integrated packaging, chip performance can replace imported products. Among them, the 32*32mil chip bare crystal brightness can reach 12000mcd, after the packaging luminous flux of more than 50lm. The 20*20mil chip bare crystal brightness can reach 4000mcd, can be used for high-power RGB, lighting and other fields, due to the high cost of the chip, the stability of the process performance is strong, welcomed by new and old customers. Enterprises at the same time, the use of technology to reverse polarity red, cooperate with partners to develop and use the white plus red way, the joint development of the high CRI lighting products, truly healthy, comfortable lighting, has become the enterprise profit growth this year.

Zheng Tiemin, general manager of the company said that since 2013, China's LED chip companies have been seeking change. Taking into account the LED chip technology innovation, to improve product indicators, reduce production costs and develop the market plays a crucial role. From the technological innovation of enterprises, the difference of position competition strategy, driven enterprise development pattern connotation, the future will also lock the large size reverse polarity red LED chip and high power white light blue chip upgrade research and development, and strive to promote the better and more suitable for the market demand of the chip.