LED lighting companies "attack" or the "Shou"?

Review: Recently, an industry source asked me: "at present, the market environment is not booming, do you think the lighting business is the 'attack' or the 'shou' it? "First heard," the attack of the enterprise or the guardian "seems to be just a multiple-choice question; and then chew it more and more," the problem itself is a problem".

First, for the lighting business, what is the "attack", what is "Shou"?

Increase the number of production lines, more than a few dealers to open the meeting, the recruitment of a number of marketing elite, and put more than a few brand advertising, on the "attack"? On the other hand, cut off a few production lines, less open a few dealer meetings...... For "Shou"? In fact, for the enterprise, "attack" and "defend" the boundary itself is very vague, it is difficult to say.

Second, is also very concerned about the lighting business, that is, companies choose 'shou' will be able to keep it? "

If not, then why do we want to keep it? In the terminal channels, for example, the major emerging brands eyeing, a little careless, there are other people fall into the pockets of fear, so, how to keep the enterprise? How long can you keep?

......

So it seems that the majority of people in the mouth of the attack and defend each other is dependent, to keep the first attack, to attack had to defend, but only relatively speaking, the answer is actually difficult to understand. Take a look at some of the industry has been questioned because some companies are too offensive, eager to attack and fall in advance, and then to question attack, which is quite one-sided.

I tend to point of view is: Shou is just another form of attack, in order to accumulate strength, is waiting for the outbreak. You know, in the LED lighting market increasingly fierce competition, especially for the lighting companies want to accomplish something in the channel, if you choose the traditional sense of "Shou", it will represent the opportunity to hand over, or even lead to destruction.

Of course, for the current lighting companies, "attack" and "keep" is the tactics, tactics behind the hidden business strategy. Only a clear strategy of the enterprise, in order to have a clear tactical. "Like attack like Shou" or "into the attack, retreat can defend" looks very good, but in reality is not clear corporate performance.

Any form of "attack" can not be divorced from the actual development of enterprises, not grandiose, nor a "yes"; any form of "Shou" can not be complacent and cannot make enterprise development rigid. The life and health of the enterprise is very valuable, "one hundred days if injured in the sinews or bones, injury to the enterprises of all, miss the window of opportunity for development of the industry, it is not a matter of one hundred days, but the survival and destruction of the.