LED lighting companies to win the magic key words: cost-effective

At present, the LED lighting industry, lighting products, the price competition is very intense, the price is able to become a competitive advantage among enterprises.

The first week after the Spring Festival, the major LED companies are on their own LED products in the market analysis, marketing strategy adjustment, have in recruiting, preparing before fighting array, the next year, LED lighting industry will usher in a war? How can we win this war? Expert analysis: high cost is not only the first choice for consumers to choose the product, but also become the magic weapon for LED business.

LED lighting companies to win the magic key words: cost-effective

From the consumer's point of view, the biggest obstacle to the market is the price of LED lighting products, if the price of LED lighting lamps to a minimum, then the market will be more wide LED. Some enterprises launched the first LED lamp parity revolution, on their own part of the LEDT8 light tube for a substantial price adjustment, the price rises more than 20%, which made LED the industry shock, however, LED lighting prices will not fall very far, like the washing machine, it is unlikely that the price fell to Chinese cabbage the price, the price of the car is not likely to fall to the chopsticks price, from a certain angle, what things will have a price, from the development of the traditional lighting industry, the next 1-2 years, there will be LED lighting enterprises or enterprises to define the traditional lighting LED lighting products in a particular field.

However, lower prices, quality can not be reduced, some enterprises in order to win the market by price war, and even lower the quality of products, products in the 2013 survey of quality management, LED quality events frequently broke, in the sample of 23 batches of LED lighting, unqualified 17 batches, pass rate up to 73.9%.

The lowest price of the pursuit, which is often very easy to completely ignore quality, to do is three products, in front of the LED market, LED lighting products have the high price of the LED enterprise is go to the end and go farther.