LED lighting concept gradually popular in the end, the field of penetration and how?

In recent years, LED lighting industry benefited from the policy and continue to promote the technology matures, its application is gradually from engineering channels and commercial lighting channels to end consumer channel penetration, LED Home Furnishing lighting market is becoming the major lighting manufacturers compete for places. The concept of LED lighting in the gradual popularization of the moment, LED lighting products in the field of terminal penetration and how? LED lighting products into the homes of ordinary people are also facing difficulties and obstacles? Price fall.

According to the relevant statistics, the current lighting electricity accounts for 19% of the world's total electricity consumption, and the use of existing LED efficient lighting solutions can save at least 40% of energy consumption, can reduce carbon dioxide emissions per year by 5.55 tons. Therefore, the promotion of LED lighting is not only the inevitable demand for energy saving and emission reduction, but also an important measure to build a sustainable society. In recent years, LED lighting industry benefited from the policy and continue to promote the technology matures, its application is gradually from engineering channels and commercial lighting channels to end consumer channel penetration, LED Home Furnishing lighting market is becoming the major lighting manufacturers compete for places.

The concept of LED lighting in the gradual popularization of the moment, LED lighting products in the field of terminal penetration and how? LED lighting products into the homes of ordinary people are also facing difficulties and obstacles? Prices fell below the sweet point to promote the development of LED home lighting market in Tokyo in early 2013, the next generation lighting exhibition branch, by 2015, LED will account for 45% of the market, while the traditional lighting is 55%. In the next 8 years, due to product and cost innovation, which will reduce the threshold for the use of LED lights, the global market forecast LED lighting penetration will reach about 64%, while the price of LED bulbs will be reduced by 80%.

The biggest obstacle to LED lighting products is the price. As a primary consideration for consumers

At present, from the consumer point of view, the biggest obstacle to the market is the price of LED lighting products. As the primary consideration of consumers, the price has been the most common concern of ordinary people. According to the global market research institutions on display the latest LED bulb retail price survey in July this year, the global LED lighting to replace the 40W retail price slightly decreased by about 0.6%, to $15.5, in which the United States prices decreased significantly. Replace 60W's LED bulb global average price fell 3.3%, to $22.6, of which the most obvious decline in European prices. At the same time, the world's major lighting giants have accelerated the pace of home market. Although the LED lighting products prices have begun to close to the traditional lighting products, and in the field of commercial lighting applications has been very mature, but the LED lighting products to be really into the "ordinary people" are still facing a problem of popularization of disorder.

June 2013, the global market research agency released a joint survey results show that Chinese consumers in general can clearly understand the proportion of LED bulbs only 25%. Therefore, China's LED lighting to open the ordinary family market still needs full consumer education, so that ordinary household consumers have a more comprehensive and comprehensive understanding of LED lights. At present, the consumer is not high for the overall awareness of LED lighting products, this is a direct result of a lack of confidence in many dealers; stores of LED products is not fully recognized and accepted, now open LED stores, exhibition display function is greater than the channel construction function.

In the reporter visited a number of lighting stores randomly interviewed more than to buy lighting products to consumers, most said, don't fully understand the LED lighting products brand, performance, advantages, and the most intuitive feeling is LED compared to other traditional lighting products "high price". In addition, shopping guide for LED professional knowledge is often just a smattering of knowledge, and can not be detailed for customers to introduce and recommend. Relevant industry believes that the current number of consumers believe that LED lighting products, high prices, in essence, only the public for the lack of understanding of LED caused by a misunderstanding. With LED Lantern Festival down electricity, can completely offset the difference between LED lamps and ordinary incandescent lamps, energy-saving lamps. Moreover, the LED lamp is more durable, unlike other lighting easily because of the number of switches and damage. Therefore, to promote the popularity of LED lighting terminal, we must start from the cognitive level. In this regard, the community has pointed out that the government, industry and enterprises should strengthen publicity and guidance to improve the audience's awareness of the product. LED lighting 4321 Universal Declaration, the first sounded the clarion call for a full range of LED lighting, officially launched the 'high quality, flat price' Huimin strategy.