LED lighting design is based solely on OR reform and innovation (two)

Follow the imitation innovation

In the "The Voice of China", "I am a singer" and other national well-known variety show Huobian is behind the high streets and back lanes, members of the media questioned: these fires are the purchase of overseas variety show copyright introduction, what is it good or bad? This question, there is a senior media professionals, the introduction of overseas program form is a reference, just a Zhaomaohuahu imitation, combined with the local environment improvement is necessary. Facts have proved that the introduction of the program through the local market specific environment after the improvement achieved great benefits. According to statistics, the first quarter of 2013, "I am a singer" in the Finals without any additional collocation of resources, advertising revenue totaled more than 50 million yuan, the highest price of a 15 second advertisement was photographed 630 thousand yuan. Three months time, I am a singer, the search volume of up to about 80000000, Sina micro-blog fans up to the number of the number of programs, net income of up to 220 million.

In addition, the intelligent mobile phone in the update speed, the increasingly fierce competition situation, Jobs's apple mobile phone in Chinese popular, when Jobs took the apple China swept the market, domestic HUAWEI, millet to keep up with the latter, from initial imitation to local belief. In HUAWEI, for example, in the early stage of its development, the main research and development of technology to track the development of the main, by learning from others already mature technology, in order to save product costs and improve competitiveness. HUAWEI also with Qualcomm, SIEMENS, Microsoft and other companies joint venture or cooperation. These are actually in order to get through the whole chain from the system equipment to the access terminal, so as to achieve both the establishment of HUAWEI brand, but also to obtain a higher profit chain strategic objectives.

Industry needs to break through the barriers of pure imitation

The former is a typical example of the IT industry to follow suit to imitate innovation success, but the lighting industry is not so lucky. Reporters observed in the lighting show that the long-term development of export channels according to enterprises in the design concept and shape of the product compared with the local enterprises have obvious changes, to simplify

To carry out minimalism. The marketing director of a LED company to export channels mainly told reporters that since it is done on the export channels to understand the local market, understand their needs, but also to learn from foreign good design concept, but not only "brought" not "innovation", because each product has its own cycle, each a market has its own rules. Many export enterprises told reporters, in the export channel development to a certain extent, will ship to something back to the local market, but also will upgrade the product or transformation, according to the domestic market environment and consumer demand, therefore, export and domestic sales channels is to prepare two sets of different products.

Although the industry understand that the need for re processing, but there are industry sources said most of the current lighting industry is still in the replication phase, but did not understand the localization of innovation. Hong Yicheng believes that the lighting industry is still dominated by imitation, local technology does not support, design and development of local enterprises do not support the difficulty of landing on the international stage. For example, if I open a mold in the 1 - 20 thousand in the same fix, die abroad for 100 thousand, made out of finished products and mold factory communication have been, 3 times the price required to be imported, several factory all at the same time do not reply". Therefore, the so-called local characteristics is to seek changes in the imitation, such as drying machine usually may be set at a temperature of 55 degrees, if some manufacturers put the actual temperature a little higher, appearance add a button to "disinfect", perhaps this is the so-called local characteristics. Even Chinese elements in products, may make the wave with the wave, such as "blue and white porcelain" now the streets have the elements of goods, and innovation need to do fundamental improvement in the quality of humanities, China not only "blue and white porcelain", and the Beijing opera face mask, Oracle has a lot of characteristics of the Chinese etc. the project for the integration and innovation.