LED lighting designer channel development and need interpretation (1)

Introduction: once a year lighting design and building decoration industry event, China lighting design competition carries to the architectural decoration designers, lighting designers, lighting manufacturers, distributors and other customer communication and interaction needs groups "to promote the industry good works, recommend good lighting products". Every year the designer channel expansion, lighting manufacturers have become the focus of attention. On the communication platform, the designers also hesitate to share, needs enthusiasm for lighting products, lighting design, interior design and demand trend mainly focus on giving advice.

LED and smart lighting products demand and status keywords

- recognition, recommendation, improvement

In 2014, the sixth session of the China lighting design competition lasted more than 3 months, through Guangzhou, Xi'an, Zhengzhou, Nanjing, Nanning, Chengdu, Shenzhen, Beijing, Hangzhou, Hefei, Qingdao, Shanghai 12 city, the 12 city lighting product status and designers were material market research, at the same time in the 12 city tournament scene on the application and Prospect of intelligent lighting interactive discussion.

Exhibition hall, designers participate in WeChat interactive

Recognized and recommended use of the mainstream

As shown in Figure 1, in the field of research, the analysis of the owners of new technology products such as LED and intelligent lighting products attitude. From the data point of view, the 40% designers think LED and intelligent lighting products to the owners of energy saving and convenient is recognized, 33.33% designers to the owners expressed willingness to recommend the use of LED and intelligent lighting products. Of course, for new things, consumers will inevitably hold a wait and see attitude, which were 22.22% and 2.2% designers said that you can try or first to wait and see. This is precisely that, from the results of the overall market performance in recent years, the popularity and guide the LED lighting and intelligent lighting products has played a more obvious effect, but to really break the market predicament, broaden the market capacity, lighting manufacturers need to understand the needs of the owners and designers, and then combined with the demand to meet the needs of designers and consumers, break the concerns about the use of.

Chart 1