LED lighting distributors difficult to break through the engineering channels

Introduction: poor performance in the retail distribution channels, develop difficult circumstances, the channel has become the focus of attention of many terminal dealers, agents began to seek change, to force in engineering channels, the establishment of a professional sales team, and actively seize the channel. However, the success of the LED lighting into the project channels to become a list of large projects to buy, but it is not an easy thing, how to break through the project channel, has become a lot of dealers confused.

In recent years, with the Changsha metro, intercity railway, Shanghai Kunming high-speed rail and other major infrastructure projects implemented step by step, Changzhutan city group integration construction brings great development potential for Hunan LED lighting market, Changsha city and the surrounding areas of high-end real estate, large engineering projects such as the rapid construction of Changsha like bamboo shoots after a spring rain, is to a big city forward.

Because of the homogeneity of the products, the price of blind competition, about LED lighting in the terminal market, dealers are mixed, have reflected the LED lighting products formed a "good class" phenomenon in today's circulation channels on the market, it seems that only the low price is the "King". The poor performance in the retail distribution channels, develop difficult circumstances, the channel has become the focus of attention of many terminal dealers, agents began to seek change, to force in engineering channels, the establishment of a professional sales team, and actively seize the channel. However, the success of the LED lighting into the project channels to become a list of large projects to buy, but it is not an easy thing, how to break through the project channel, has become a lot of dealers confused.

LED lighting distributors difficult to break through the engineering channels

The day before, in order to further explore the many LED lighting dealers face in engineering field channels dilemma, the reporter conducted field visits and investigations on Changsha market dealers. At present, Changsha professional lighting stores the largest lake market, gathered nearly 300 lighting businesses, brands, numerous stores, professional lighting engineering company and the agent is also an alarming number, the flow of people every day from the lake is very large, has become an important place for many of the lighting project buyers purchase lighting products.

"Between the Nanhu market merchants project snatch competition is very intense, many seem obscure small stores, but the boss has strong engineering ability and the relationship between background, a large number of engineering master channel customer resources. A familiar with the situation in Changsha Nanhu market merchants Lee said. A lighting City Nanhu merchant said, "the LED brand agent is mainly for the project and the EMC project, since last year in the project go more difficult, many of the project is to participate in the bidding and negotiation, but due to the factors of project impact, put before the stage, the risk is late we dare to cooperate, many engineering". But even if there is a fierce competition, as well as many uncertainties, but the channel is still part of the project this year, the focus of the work of the dealer sales. Analysis of the causes of Zou Zhengwang jokes, mainly starting from their own, who want to separate the operation of the project, but to play project play is routine, this "cake" is not be able to eat eat, I will not try to run the project, but the project also will encounter the right to follow up.