LED lighting driver to the layout of the first distributor to deepen the design services role

In addition to the LED light-emitting diode, drive IC is another major component of the LED application. Since the drive IC solution is closely related to the luminous efficiency and stability of LED, experts even describe its role as critical. In recent years, thanks to the rapid growth of the LED application market, driven by the relevant IC upstream manufacturers attention. Especially for looking for new product line and market in the field of distributor, the semiconductor industry in the current trend of uncertainty, such as the LED is able to maintain sustained growth in emerging areas, natural to the market keen sense of smell they brought hope and stage play.

Therefore, since last year, in large and small electronic exhibition and media advertising, we can see the distributors constantly LEDdriver (drive) solution, the lighting solution driven up, efforts to promote the maximum. LED lighting driver has almost become one of the distributors will push the product line, whether it is like arrow, the general assembly, Youshang such distribution giant, like secomtel, Feng Bao Electronics, Honestar local distributors such.

Perhaps the reader will ask, why not focus on the distributor LED backlight, display solutions, and in the LED lighting technology has not yet fully mature, high cost, not large-scale popularization of the situation, it has a special liking?

It seems difficult to answer this question, in fact, want to come, for four.

First, LED lighting is in line with the trend of energy saving and environmental protection, the prospect is bright, this situation is bound to make the relevant manufacturers to accelerate investment in research and development, some people think that maybe in 2-3 years, LED lighting technology will have a breakthrough, the market will start a large-scale.

Second, although the backlight, display technology development program for many years, is relatively mature, but in the market heat than lighting, and in many consumer electronics market (such as mobile phone backlight) competitive intensity is high, the cost high, frequent price wars, the profit space is restricted. In some areas, large manufacturers and even directly and IC vendors, distributors and not too many opportunities.

Third, although the overall application of LED lighting technology has yet to be improved, but the development of LED driven technology for a long time, has been more mature, the development of application programs have a solid technical foundation. Therefore, as a design chain in the application development level of distributors, you can not spend too much cost to develop solutions, then why not do it? And earlier into the technology research and development, you can make programs continue to improve, leading the other step.

Fourth, the application of LED lighting continues to expand, new markets continue to emerge. Perhaps the high power lighting, general lighting market started slowly, but you will find some of the small power lighting market in the rapid development, such as decorative lighting, portable lighting products and so on, because these products cost high stability, easy to accept and welcomed by the consumers. Distributors in these markets have or are about to receive substantial gains.

Overall, the layout of the lighting driven market distributors are actually taking a preconceived strategy. Market is not moving, the program first, this strategy can not only expand the influence of the enterprise in the LED industry, and in fact, such a hot field of product promotion will enhance the overall brand awareness distributor.

From this phenomenon, we can see that the role of distributors in the design chain is becoming more and more important, in some areas has been in front of the market, which shows that distributors in deepening their role positioning.

Some people may think that the distributor is only the manufacturer's sales channels, mainly responsible for supply, in fact, it is also in the LED drive design chain also plays an important role. Although the original IC solution, but it is a standard solution, to meet the needs of different users and standard requirements, we must do further work. In the actual design, PCB (printed circuit board), transformer design, circuit diagram, and so there will be many changes. Based on the overall consideration, the distributor's FAE can help customers choose the most suitable driver for their application in a large number of drive programs. It can be said, LED lighting products from the beginning of the device to the commissioning, trial production, safety standards and other aspects of the reference, the distributor FAE can provide support to help customers do the actual design. In addition to these, distributors will continue to develop new applications, they are based on the characteristics of the market and customer needs to design, its products tend to be closer to the actual application.