LED lighting enterprise can become an inevitable hot rating

2009, the lighting industry what is the hottest?

LED is no doubt that two of the answer.

Second in the world, Asia's first Guangzhou international lighting exhibition before the curtain falls, after on-site noise, many enterprises introduced the second half of 2009 and even the next few years in succession planning, have big multinational action, development of local small and medium-sized enterprises more determined, but they are calling a common voice, all planning and Mercedes Benz are pointing to a common goal: LED.

Looking at the multinational lighting enterprises

PHILPS chief executive officer of Greater China, during the exhibition shouted: we want to do LED lighting leader slogan - and before that, green lighting, LED macro vision of the future has already started.

SHARP spent 3 years planning, is expected to enter the LED home lighting in 2012, not only a clear goal of LED, and has been refined to a certain field.

Toshiba lighting launched 6.9W, 4.1W and other ordinary lighting bulbs, and will be launched during the year 100WLED bulbs, and supporting the gradual implementation of the system's market development strategy.

......

Looking at the domestic market

China for two consecutive years to promote efficient lighting, no doubt grasp the key to the development of China's LED industry, so vigorously and clearly promote, any one with a keen market sense of smell will be aware of the enterprise. 2009 ten city million lights specific to the cities, counties and towns LED street lamp application strategy, the local has been, is preparing to join the LED companies to provide a stage to show more. As long as you have the strength, LED lamp can be installed at the Dongguan ground to Beijing!

The 2009 Guangzhou International Lighting Exhibition, Aladdin lighting network reporter with a personnel back to the latest and enterprise communication: more than 50% local businesses hit in 2009 to build LED brand, develop the market of LED, test the water under the banner of LED lighting.

Perhaps the government policy is a trend of the wind blowing, and strive to create a momentum; or all the policy of the government is trying to create an atmosphere, based on the birth and development of the LED industry to pave the way; and all enterprises frequently movement, is a clear reminder: 2009 LED hot wind, already began to blow. We might as well make a comment on the enterprise

Large enterprises can not blindly large

Analysis of advantages: large enterprises to enter the LED, the advantage in a nutshell significantly from 4 aspects: scientific research strength, economic support, market experience, channel resources, foreign LED advanced technology will undoubtedly make their product development at the forefront of the industry, and has quite mature market operation mechanism and process, also makes the development of these big companies can it is closely combined with the market, making the most appropriate marketing mechanism, ensure sales channels. Sales network all over the world, will also provide strong support for the rapid spread of their LED products.

Disadvantages: too many advantages together, may become a drag factor -- because of too much strength and support must prove feasible, but will give big business action to bring more pressure and shackles, brand building and channel development is too dependent on the existing resources, is not conducive to the development of enterprise growth and future development. We just worry about -- rather than identification of large enterprises too confident and advantage, will bring them leadership rendered ineffectual by recalcitrant subordinates suffering.

Small businesses do not support multi break market

Advantages: in a word, the advantages of Chinese LED companies in 3 main areas: one for the government's strong push and support, as well as unlimited macro equipped with resources. Second, the price advantage is already commonplace, China's enterprises, raw materials and human resources have decided that the same product prices in China can be more attractive. The third is the small boat U-turn: the Chinese more than 3 thousand semiconductor lighting company, which is at least half 09 years to see a huge LED market opportunity and then immediately launched the stand. Smaller scale, flexible decision-making, giving the Chinese lighting enterprises small boat U-turn advantage.

Disadvantages: don't hamper the market is still in our China LED in medium and small enterprises the most sincere hope. When it comes to fluorescent lamps and lanterns, "the market is bad, is a consensus conclusion, but also Chinese small lighting enterprises permanent pain. For the rise of hot industry or technology will be a surge, which is a tradition, but also the embodiment of the wisdom of the Chinese people. Although the LED industry we can not be sure to avoid this problem, but too many lessons have made us feel regret, this time, let us use the scientific development of the industry is the most careful aim, not ruining the market.

The patent is the lack of China enterprises can not avoid the problem. Chip LED core technology mostly lies in the hands of a few large foreign enterprises, if there is no breakthrough in core technology, can only rely on parts or assembly to create Chinese native LED enterprises first - this is a joke and not easy to achieve good wishes.

Reason calls for sound

Many industry insiders believe that the LED lighting industry belongs to capital intensive industries, investment intensity, high technical difficulty, long industry chain, technical difficulty, high investment, long period, these are by Kim LED domestic enterprises need to face the problem. Most of the domestic LED industry is faced with the dilemma of basic research and development, coupled with the current global financial crisis is shrouded in, in this situation, eager to process and sell LED products, it is inevitable to lead