LED lighting enterprises to develop electricity supplier channels which problems need to be resolved?

LED lighting is a new industry, its industry characteristics are strong, can learn from the experience of less, there is no viable channel merchants can follow. Many consumers also lack adequate awareness of LED lamps, which directly led to a lot of dealers lack of confidence. The pricing right of the product remains to be clear, the target customer is still difficult to clear, the domestic market is lack of influential and competitive enterprises. For domestic LED companies, e-commerce model is still in the exploratory stage.

At this stage, LED lighting products is relatively small, is not enough to hold up the store, when consumers do not have much choice, and this is the main reason for many of the LED brand has yet to store, even if is the main choice in LED lighting business to Taobao in the largest business platform. Comprehensive view, LED lighting enterprises to expand the electricity supplier channels need to further clarify the following three aspects:

LED lighting enterprises to develop electricity supplier channels which problems need to be resolved?

First, the pricing problem of LED products remains to be clear.

Although this problem does not involve the LED industry can rely on e-commerce platform, but related to the LED industry e-commerce can do a good job. How to face the confusion of the product price system, consumers how to choose? And this is the difference between industrial products and consumer goods companies. Online sales of LED product pricing who will control? How to price? This is the development of e-commerce LED industry needs to be improved.

Two is the product of the target customer is difficult to clear.

For any enterprise, the most important is the positioning of the target customers. LED industry is currently the direct customer of most products B (Business) rather than C (Customer), because LED lighting products have not really spread. In this case, LED lighting companies must first consider is how to eliminate incandescent lamps in the country to promote this favorable policy, the product quality and brand reputation to enhance.

Three is the lack of influential and competitive domestic market.

Visibility and trust is simply a brand. But the brand does not just refer to the product brand, also refers to the industry brand. At present, the public awareness of the LED brand is in its initial stage, and there is no clear understanding and understanding. From the perspective of advertising, LED e-commerce as a new thing, it is difficult to reach the public perception.