LED lighting era have to channel the world

Introduction: in the China market dealers as both traditional and important force, is from the enterprise to an important part of the terminal retailer sales channels in the chain, and grasp and guide the consumer demand, plays a very important role in the market.

With the continuous development of LED technology, LED lighting products prices continue to fall, close to the market sweet point, in 2014 the LED lighting industry is known as the channel war the most intense year. "The channel gets the world", in order to capture the channel resources, enterprises can be described as "The Eight Immortals Crossing the Sea Gexianshentong, especially for holding the terminal market dealer resources, do not hesitate to use the brand, capital, network, preferential policy, promotion and other advantages, dealers launched battle dealers thus become xiangbobo sought after" LED lighting industry". In the China market dealers as both traditional and important force, is from the enterprise to an important part of the terminal retailer sales channels in the chain, and grasp and guide the consumer demand, plays a very important role in the market. It is not difficult to understand why companies so valued dealer resources.

In the era of traditional lighting, traditional lighting companies hold the market the absolute right to speak, the choice of dealers has many limitations, such as the delivery pressure to the inventory, the corresponding deposit each month, dealers become the vassal brand "". In the new era of LED lighting, this situation is being rewritten. Due to the LED lighting industry is still in the market cultivation period, LED companies, the most important thing is to seize the market, as long as the dealer can complete the results, inventory, deposit and other conditions can be ignored. Compared to the traditional lighting companies pressure and quantitative pressure, LED lighting companies preferential agency policy, has attracted the attention of many traditional lighting dealers. But in the face of the brand, the absence of uneven quality, price "slide", "go" and other adverse circumstances, the right of discourse in dealers, lighting enterprises "unified" situation has ceased to exist.

LED lighting era have to channel the world

From the beginning of the end of last year, LED lighting industry in recognition of the general assembly, the investment conference overwhelming, in order to promote the new LED lighting, expanding the ranks of the dealer paving the way, companies like eighteen Wu Yi battle. It is understood that some enterprises in order to attract dealers to participate in the exhibition, spare no money in the television advertising to create a brand effect, there are some enterprises more preferential policies, no deposit, no renovation subsidies, and even some small and medium-sized enterprise inventory pressure, subsidize investment. Only some well-known lighting companies, dealers still have some rigid selection criteria. However, according to the author visited the market found that the current lighting companies are difficult to form an absolute right to speak to the dealer. In a variety of exhibitions, conferences and propaganda offensive, the effect of some business investment is still ideal, some companies do not make ends meet, the gradual emergence of polarized effect.

The enterprise wants to in the traditional channel and for the occasion, whether to understand the real needs of dealers? Dealers are concerned about what you really know? Dealers concerned about the problem, companies can list a string of: capital, quality, brand, price, subsidies, sales, publicity...... Indeed, dealers will weigh the advantages of all aspects of the enterprise, a comprehensive consideration of the problem, but the starting point of all problems is how to do their business. Enterprises can be sold through the way, the product sold to dealers, the completion of the enterprise sales tasks. But how to develop and maintain the customer? This is a lot of companies do not want to, there is no ability to provide help. Dealers are most concerned about is not the company's policies, management and other factors, but whether they can get profits through cooperation with enterprises. In the commercial society, only the two sides win, partners can be a long time.