LED lighting industrial park investment change strokes"

Introduction: the lighting industry park in the past ten years, the increasingly serious global energy crisis to energy saving and environmental protection industry has brought a golden opportunity.

According to the Ministry of industry survey data show that, as of now, there are more than 6 thousand industrial parks in all corners of the country, including more than the provincial level Park of more than 1 thousand and 500. If you count below the provincial level of large and small industrial park, there are tens of thousands of all kinds of industrial parks (including development zones), these parks are less than one thousand or two thousand acres of land, more than one hundred thousand acres. Some experts say there is a much bigger super bubble in China than in real estate - the economic development zones and industrial parks all over the country. Lighting industry park in the past ten years, the increasingly serious global energy crisis to energy saving and environmental protection industry has brought a golden opportunity.

As a branch of energy-saving environmental protection industry, energy-saving lighting industry by the state and local government attaches great importance to, in the national financial subsidies, local tax breaks and other policies under the guidance of the lighting industry development ushered in the spring, the lighting enterprises for dozens of Industrial Park core investment appeal has also come out.

Park investment change strokes"

In the industrial park investment in the actual process, there are many industrial parks every year nearly one million yuan investment expenses boondoggle, there are hundreds of industrial parks disappeared, a few hundred thousands of merchants, many millions or even tens of millions of investment, the result became trick hurt rather than investment. Senior industry experts on the current major industrial park in the investment aspects of the problem made a summary:

LED lighting industrial park investment change strokes"

1, false packaging

Some industrial parks in order to achieve purpose of investment, to make false packaging on pompous, project, this is an open secret in the industry. Why? Because everyone is exaggerating, you do not exaggerate you suffer. In this way, after the enterprise is often prone to a lot of complications, there is a feeling of being cheated, such cooperation, of course, can not be long.

2, the lack of overall planning

In fact, the investment and enterprise strategic planning, product design and marketing strategy are closely related, if not to put investment in the overall plan of the enterprise to the overall consideration, will fall to a simple misunderstanding to investment and investment. Some small and medium-sized Park, in the case of insufficient funds management, but to carry out the national investment, everywhere, the larger the network that the fish will be more. In fact, the investment behavior of each project will have their own goals and resource allocation constraints, not from reality, a long line can only be empty.

3, a single investment

Industrial Park investment advertising is almost stereotyped, there is no new idea, basically looking for advertising companies - to find the media - Advertising - such as telephone. While advertising companies often from the media, and the media do not need product media plan, lead to the unreasonable choice of media, some advertising companies lack of in-depth knowledge of products, work in the enterprise is very eager in case, cause the advertisement contents in rough system manufactured, companies are willing to put out millions advertising, but not willing to spend even tens of thousands of dollars to do a good planning, leading to advertising effect, bring one million only five hundred thousand or less of the effect.

4, lack of follow-up services

The success of business investment, not just the first step in a successful investment Everything will be fine., but the project to the market, park to sustainable operation, forming a virtuous cycle of development, not only investment, not management. To form their own independent set of park operations management program in order to ensure win-win.