LED lighting industry channel dispute

Weak brand awareness: why should we set up the brand, the purpose is to distinguish with the competitor, for a very simple example, why a LEE jeans to sell five hundred or six hundred and even thousands of dollars, while an ordinary brand can only sell more than and 100 dollars or less, which is brand effect. Throughout the entire LED lighting industry, we think there are several well-known brands can be called LED lights, there are several LED brand consumers can call out, I can even pessimistic.

It is reported that, according to the national development and Reform Commission of incandescent lamp, our country from October 1, 2012 onwards and gradually ban the sale of incandescent lamp, the LED lighting companies, this is a good policy, can be put in front of the problem, how to do the channel construction, has become the hot topic in the LED lighting industry, channel is king, no channel, good light will not sell to consumers.

There is no channel to promote, even if the LED lamp is difficult to spread in 2020, the following we analyze the main points of LED lighting enterprise channel construction.

Throughout the entire LED lighting industry, we think there are several well-known brands can be called LED lights, there are several LED brand consumers can call out, I can even pessimistic predictions, there may be no one.

This shows that many LED enterprises are not aware of the importance of brand effect, or is said to also do not know how to create a brand, especially small and medium-sized enterprises, may be in the competition can only survive the fierce, have no ya see the back of the road! Sales into the misunderstanding longitudinal knows, the largest market for LED lighting the civilian market, while the most concentrated civilian market place for the lighting market, Home Furnishing stores, lighting stores and other places.

LED enterprise wants to channel construction, improve visibility, more places layout is the priority among priorities, and some LED lighting companies are focused on lighting engineering, lighting engineering course, many of the profits to be higher than the sales channels, but the current lighting engineering are faced with the situation, and the big project small and medium-sized companies do not go in, no influence on small projects, enhance the brand also is not much help, the government project is everywhere points, only products have an advantage, no strong background definitely no way.

The domestic market at present a lot of LED lighting companies start from export involvement to the domestic market, of course, the number of export orders will be relatively large, and will not pay attention to you at home have high visibility, much influence, as long as the authentication is complete, the price of OK, it is easy to deal with, but the European debt crisis is becoming more and more serious LED, a lot of pure export enterprises increasingly difficult, but the transition after they also can not adapt to the domestic marketing mode, because go channel at home, you not only to the lower price, better service, but also can not ask the number.

In summary, LED lighting is difficult, more difficult to do LED lighting channels, I believe that many people in the industry is deeply felt, at this time of the warlords in the melee, I think the real strong will in the next two years may be the traditional lighting talent shows itself, heavyweights continue to guide LED lighting, may also be LED listed brand rookie perhaps halfway blaze A new force suddenly rises., dark horses to seize the initiative.

In short, a LED lighting channel war is about to kick off!