LED lighting industry competitive electricity supplier channels or a breakthrough

Overall, the Chinese consumer awareness of incandescent lamp was 53%, the awareness of energy-saving lamps was 63%, while the awareness of the LED lamp was only about 25%.

LED lighting industry competitive electricity supplier channels or a breakthrough

Sales channels need to change from

LED market acceptance of the light, the user also need to understand the experience to accept LED lighting. According to the latest LED survey shows that compared to the degree of understanding of overseas consumers on LED lighting, Chinese consumers are not high awareness of lighting products. Overall, the Chinese consumer awareness of incandescent lamp was 53%, the awareness of energy-saving lamps was 63%, while the awareness of the LED lamp was only about 25%.

According to the above data, the traditional store can not only give consumers a real sense experience, feel the texture, color and workmanship, understand the product distribution and customer service service, the key is to raise consumer awareness of LED lighting products.

And this, the electricity supplier is still difficult to achieve.

However, compared with traditional channels, electricity supplier channels still have its outstanding features, roughly divided into two:

First of all, not subject to geographical restrictions, the audience;

Secondly, the middle circulation is shortened, the initial construction cost is low, the profit space is large, the payback time is short, and it is easier to realize the flat management.

This is no contribution to the traditional channels of emerging LED companies, is undoubtedly an opportunity. Because you want to quickly enter the traditional channels, and competition with large traditional lighting companies have been very difficult. The low cost of e-commerce, wide coverage of the characteristics of its rapid access to open.

Insiders said: electricity supplier channels can also make a quick market survey for LED companies to help them adjust the product configuration and change the sales strategy, to provide a good opportunity to accurately grasp the market direction. He said: for LED lighting companies, you can also choose the traditional channels and electricity supplier channels keep abreast of the way for the enterprise to find a balance point in the sales channels. "