LED lighting industry development quality assurance is king

Many consumers feel puzzled, why is the same as LED products, the price difference is so great?

Driven by favorable policies and good market prospects, many lighting companies have set foot in the field of LED lighting. The development of the domestic LED lighting industry rapidly in recent years, however, behind the prosperity of the industry, there are also serious chaos, truly LED lighting design and development of the strength of the enterprise in the industry that is few, many are profit oriented firms lack the strength of the.

Profit driven manufacturers to join, easy to cause the LED lighting market cohabitation, product quality uneven situation, which gives consumers to buy LED products caused obstacles. Many consumers feel puzzled, why is the same as LED products, the price difference is so great? The status quo: cheap products are labeled low quality tags into the lighting stores, you can find changed LED light source market: not only brand manufacturers have launched a variety of LED products, the price has dropped a lot. LED overcapacity led to a lot of lighting companies play a price war. There are some LED products, although the price is very cheap, but the quality of its components will be sacrificed. The price war can only be used as a tactic of enterprises take cities and seize territory but must not become permanent, enterprises win strategy.

LED lighting industry development quality assurance is king

The core strategy of the enterprise must be to return to the shape of the brand value, firmly grasp the quality of the bottom line, in the long-term price competition, seek management and quality improvement of the road, to create a century brand enterprise. With the mainstream consumer groups in the concept of change, low prices have gradually become synonymous with low quality, and consumers have a high degree of acceptance of the product brand premium. But brand building is not a short duration of time of work and attempt to launch a price war to occupy the market, the rapid increase in the visibility of the enterprise, can only say that it is brutal, helpless.

Just think, when a company's products are affixed to the low quality of the label, and then try to reshape the enterprise brand, is it easy? Analysis: the advantages of the product brand enterprises in the wave of price war, each enterprise is inevitable to participate, but LED companies should not regard the price war as their way to victory.

Only to establish their own brand, enterprises can occupy a space for one person in the competition, after one hundred years instead of the enterprises, rely on a solid foundation to build the brand value is the weapon of their winning. The current price war is enough, LED companies should learn from the experience, no longer take the old road of price war, but to enhance the technical content and quality of products, and ultimately establish their own brand.